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Apple Reports Second Quarter Results
Apple today announced financial results for its fiscal 2016 second quarter ended March 26. The company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter’s revenue. “Our team executed extremely well in the face of strong macroeconomic headwinds,” said Tim Cook, Apple’s CEO. “We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over 1 billion active devices.”

Final Cut Pro X helps small company delight world’s biggest clients
When Trim Editing started creating music videos over a decade ago, just paying the rent was a huge accomplishment. Now, the small East London company is crafting award-winning visuals for big brands — like Audi, Nike, Adidas, and Guinness — propelled by the power of Final Cut Pro X. The video editing software’s comprehensive features allow Trim Editing to organize film and audio clips, pull together compelling projects, and make changes on the fly. “When I’m playing back an edit for a director, they’ll say, ‘Okay, let’s go and make those changes I talked about.’ I’ll say, ‘Oh, no, they’re already done,’ and we’ll jump back and watch it again. People can’t believe that I’ve magically done the change before we even finish playback,” says editor Thomas Grove Carter.

Apple Introduces 9.7-inch iPad Pro
Apple today introduced the 9.7-inch iPad Pro, which at just under one pound features a new pro Retina display with greater brightness, wider color gamut, lower reflectivity, Night Shift mode, and new True Tone display technology. The new iPad Pro also has a 64-bit A9X chip that rivals most portable PCs. “iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil, and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Apple Introduces iPhone SE — the Most Powerful Phone with a 4-inch Display
Apple today introduced iPhone SE, the most powerful phone with a 4-inch display, in a compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four metallic finishes. iPhone SE offers the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s. “iPhone SE is packed with a stunning 4-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Apple Advances Health Apps with CareKit
Apple today announced CareKit, a new software framework designed to help developers enable people to actively manage their own medical conditions. iPhone apps using CareKit make it easier for individuals to keep track of care plans and monitor symptoms and medication, providing insights that help people better understand their own health. “We believe that giving individuals the tools to understand what is happening with their health is incredibly powerful, and apps designed using CareKit make this a reality by empowering people to take a more active role in their care,” said Jeff Williams, Apple’s chief operating officer.

Apple Announces Advancements to ResearchKit
Apple today announced advancements to the open source ResearchKit framework that bring genetic data and a series of medical tests typically conducted in an exam room to iPhone apps. Medical researchers are adopting these new features to design targeted studies for diseases and conditions that affect billions of people and to gather more specific types of data from participants. “The response to ResearchKit has been fantastic. Virtually overnight, many ResearchKit studies became the largest in history and researchers are gaining insights and making discoveries that weren’t possible before,” said Jeff Williams, Apple’s chief operating officer.

Apple Reports Record First Quarter Results
Apple has announced financial results for its fiscal 2016 first quarter ended December 26, 2015. The company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion, or $3.28 per diluted share. These results compare to revenue of $74.6 billion and net income of $18 billion, or $3.06 per diluted share, in the year-ago quarter. Gross margin was 40.1 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue. “Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch, and Apple TV,” said Tim Cook, Apple’s CEO. “The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”

Record-Breaking Holiday Season for the App Store
Customers around the world made this holiday season the biggest ever for the App Store, setting new records during the weeks of Christmas and New Year’s. In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1 marked the biggest day in App Store history with customers spending over $144 million. “The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch, and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”

Apple Names Jeff Williams Chief Operating Officer
Apple has announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the App Store across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook. “We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Cook. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Apple Reports Record Fourth Quarter Results
Apple has announced financial results for its fiscal 2015 fourth quarter ended September 26. The company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenue of $42.1 billion and net profit of $8.5 billion, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 38 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue. The growth was fueled by record fourth quarter sales of iPhone, the expanded availability of Apple Watch, and all-time records for Mac sales and revenue from services. “Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28 percent to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Tim Cook, Apple’s CEO. “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro, and the all-new Apple TV which begins shipping this week.”

Apple Updates iMac Family with Stunning New Retina Displays
Apple has updated the entire iMac family, bringing a new Retina 4K display to the 21.5-inch iMac for the first time and the Retina 5K display to every 27-inch iMac. The updated iMacs also feature more powerful processors and graphics, two Thunderbolt 2 ports, and new storage options that make the high-performance Fusion Drive even more affordable. Apple also introduced a new lineup of wireless accessories including the all-new Magic Keyboard, Magic Mouse 2, and Magic Trackpad 2. “From the first iMac to today, the spirit of iMac has never wavered — deliver the ultimate desktop experience with the latest technologies, gorgeous displays, and cutting-edge designs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most stunning iMacs we’ve ever made. With our gorgeous new Retina displays, more powerful processors and graphics, and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience.”

OS X El Capitan Available as Free Update Tomorrow
OS X El Capitan, the latest major release of the world’s most advanced desktop operating system, will be available Wednesday, September 30, as a free update for Mac users. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite. “People love using their Macs, and one of the biggest reasons is the power and ease of use of OS X,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “El Capitan refines the Mac experience and improves performance in a lot of little ways that make a very big difference. Feedback from our OS X beta program has been incredibly positive and we think customers are going to love their Macs even more with El Capitan.”

Apple Announces Record iPhone 6s and iPhone 6s Plus Sales
Apple has announced it has sold more than 13 million new iPhone 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain, and Taiwan. The new iPhones will be available in over 130 countries by the end of the year. “Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

Apple Introduces iPhone 6s and iPhone 6s Plus
Apple has announced iPhone 6s and iPhone 6s Plus, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch interface. The new iPhones introduce 3D Touch, which enables intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in metallic finishes that now include rose gold. The new iPhones also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. “The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE, and Wi-Fi. Customers are going to love them.”

Apple Brings Innovation Back to Television with All-New Apple TV
Apple has announced the all-new Apple TV, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it. And with the new Siri Remote, you can search with your voice for TV shows and movies across multiple content providers simultaneously. Apple TV runs the all-new tvOS operating system, based on Apple’s iOS, enabling iOS developers to create new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store. “There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.”

Apple Introduces iPad Pro Featuring Epic 12.9-inch Retina Display
Apple has introduced the all-new iPad Pro, featuring a 12.9-inch Retina display with 5.6 million pixels and the new 64-bit A9X chip. The new larger iPad Pro is thin and light and provides all-day battery life. Apple also introduced Apple Pencil for iPad Pro and the new Smart Keyboard, available for purchase separately. “iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made — its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day,” said Apple’s Philip Schiller. “The innovative Apple Pencil and new Smart Keyboard enable users to customize their iPad Pro experience to the particular apps they use and the work they do, making iPad Pro ideal for everything from professional productivity to advanced 3D design.”

Apple Introduces watchOS 2 with Native Apps and New Apple Watch Sport Models
Apple has introduced new Apple Watch cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models. watchOS 2 — which arrives as a free update on September 16 — makes apps faster and more fluid by running natively on Apple Watch, and introduces new watch faces, the ability for third-party apps to display information on the watch face as complications, and an innovative way to see future events, past headlines, and more with Time Travel. Apple Watch collections are expanding with new case colors and fresh new bands. With new standalone Sport Bands that range from rich vibrant colors to more neutral tones, Apple Watch is now more customizable than ever.

Apple and Hermès Unveil the Apple Watch Hermès Collection
Apple and Hermès have introduced Apple Watch Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour, and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography, and craftsmanship of Hermès, creating a unique expression of Apple Watch. “Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

iOS 9 Available as a Free Update for iPhone, iPad, and iPod touch Users September 16
Apple announced that iOS 9 will be available on September 16 as a free update for iPhone, iPad, and iPod touch users. iOS 9 makes iOS devices more intelligent and proactive with powerful search and improved Siri features, all while protecting users’ privacy. The way you interact with iPad gets even better with iOS 9, thanks to new multitasking features that let users view and interact with two apps at once, side by side. “iOS 9 is packed with intelligence that makes every experience with iPhone and iPad even more powerful — Siri can do more than ever and new proactive assistance helps you get more done before you ask, all while protecting users’ privacy,” said Craig Federighi, Apple’s senior vice president of Software Engineering.

Apple Reports Record Third Quarter Results
Apple has announced financial results for its fiscal 2015 third quarter ended June 27. The company posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion, or $1.85 per diluted share. These results compare to revenue of $37.4 billion and net profit of $7.7 billion, or $1.28 per diluted share, in the year-ago quarter. Gross margin was 39.7 percent compared to 39.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue. The growth was fueled by record third-quarter sales of iPhone and Mac, all-time record revenue from services, and the successful launch of Apple Watch. “We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple’s CEO. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan, and watchOS 2 to customers in the fall.”

Apple Union Square Highlights New Design Elements, Community Programs
SAN FRANCISCO — May 19, 2016 — Apple® today revealed its new store on San Francisco’s Union Square, offering many new features and services rolling out to Apple retail stores worldwide. The new store will open its signature 42-foot tall sliding glass doors to customers on Saturday, May 21 at 10 a.m. 

“Fifteen years ago today Apple opened its first two stores and we’re thrilled to mark the occasion with the opening of Apple Union Square in San Francisco,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs." 

Apple Union Square’s glass doors open the store to Post Street and Union Square. The building’s unique position connects San Francisco’s most famous square to a rejuvenated plaza to the north, creating a beautiful gathering place for the community. The art-filled plaza offers seating, public Wi-Fi, a 50-foot tall “green wall” and regular acoustic performances. The store is powered by 100 percent renewable energy, including power produced by photovoltaic panels integrated into the building’s roof.

"We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community,” said Jonathan Ive, Apple’s chief design officer. "It all starts with the storefront — taking transparency to a whole new level — where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible.” 

Features in the new Apple Union Square design include:

  • “The Avenue,” inspired by the window displays along a boulevard that dynamically change with the season. Avenue walls are interactive themed “windows” where Apple’s products and services come to life, from music, to creativity, apps, photography and more. New “Creative Pros,” Apple experts in creative arts, offer advice and expertise at each of the displays. Customers will also find “Only at Apple” products on the Avenue, a curated collection of third-party accessories.
  • “Genius Grove” invites customers to get support working side-by-side with Geniuses under the comfortable canopy of local trees in the heart of the store.
  • “The Forum” is a vibrant gathering place, centered around a 6K Video Wall. It is home to “Today at Apple,” which brings to the community the world’s most talented artists, photographers, musicians, gamers, developers and entrepreneurs to inspire and educate our customers to go further with the things they are passionate about. Today at Apple includes year-round programs for kids, new monthly events for teachers, sessions for current and aspiring developers, Creative Sessions in partnership with local experts in creative arts, Game Night with editors from Apple’s App Store® and more. The Forum and Video Wall are a place of discovery, including events about the making of movies from iTunes®, or exclusive premieres of new music and music videos from Apple Music™. 
  • “The Plaza” will be found only at Apple’s most significant stores, including Apple Union Square. It’s open to the public 24 hours a day, features public Wi-Fi and seating, and takes Today at Apple outside, with a regular weekend series of well known local acoustic performances such as Travis Hayes and global talents like Escondido, who will then give exclusive interviews about their craft in the Forum. The Plaza at Apple Union Square features a fountain by well-known San Francisco sculptor Ruth Asawa, originally commissioned in 1969, and a new work, “Love” by local artist Laura Kimpton, commissioned by Hyatt Hotels. 
  • “The Boardroom” is an intimate space where the store’s Business Team offers hands-on advice and training to entrepreneurs, developers and other small and medium business customers.
Apple’s original San Francisco store opened on Stockton Street in 2004 with about 100 employees. Having welcomed more than 20 million visitors, and seen the launch of iPhone®, iPad®, MacBook Air®, Apple TV®, Apple Watch® and more, the team moving to Apple Union Square has grown to more than 350. 

While the store offers regular learning experiences in the Forum and Plaza, Apple is also committed to furthering creative arts education throughout San Francisco. Apple is working with the Ruth Asawa School of the Arts to build a visual arts lab with 45 workstations outfitted with the latest Apple products. 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Nick Leahy
Apple
nleahy@apple.com
(408) 862-5012



Apple Opens Development Office in Hyderabad
HYDERABAD, India — May 19, 2016 — Apple® today announced the opening of a new office in Hyderabad that will focus on development of Maps for Apple products, including iPhone®, iPad®, Mac® and Apple Watch®. This investment will accelerate Maps development and create up to 4,000 jobs.

“Apple is focused on making the best products and services in the world and we are thrilled to open this new office in Hyderabad which will focus on Maps development,” said Tim Cook, Apple’s CEO. “The talent here in the local area is incredible and we are looking forward to expanding our relationships and introducing more universities and partners to our platforms as we scale our operations.”

Apple has been continually updating and adding new features to Maps, including 3D views, the Flyover® feature and tools to help customers find convenient places to shop, eat and explore nearby areas. With iOS 9 Apple added Transit, offering a combination of trains, subways, buses and walking, which is already available for more than 300 cities around the world.

The new facility, located on the Waverock campus, will provide a world-class, LEED-certified home for the expanding Maps team.

“We are honored Apple chose Hyderabad as a home for its Maps development office,” said Telangana Chief Minister Kalvakuntla Chandrashekar Rao. “This will create thousands of jobs here and is a testament to our proactive approach, quality infrastructure and the excellent talent base we have in the region.”

“Apple is one of the most innovative companies in the world and we are very proud they chose us to partner with for this important project,” said Anup Jindal, RMSI’s CEO. “We are experts in geospatial data and we will be hiring thousands of people from the local area to support this effort.”

Across India, Apple supports over 640,000 iOS app developer jobs and other positions related to the iOS ecosystem.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Katrina Tran
Apple
katrina_tran@apple.com
+65 6480 4793

Anand Baskaran
Apple
abaskaran@apple.com
+91 98450 28508
 


Apple Announces New iOS App Design and Development Accelerator in Bengaluru
MUMBAI, India — May 18, 2016 — Apple® today announced a new initiative to support engineering talent and accelerate growth in India’s iOS developer community.

The company will establish a Design and Development Accelerator in Bengaluru, the home of India’s startup scene. Tens of thousands of developers in India make apps for iOS, the world’s most powerful mobile operating system and the foundation for iPhone®, iPad® and iPod touch®. This initiative will provide additional, specialized support for them.

Apple’s team will work to inspire and instruct developers on best practices, help them hone their skills and transform the design, quality and performance of their apps on the iOS platform.

“India is home to one of the most vibrant and entrepreneurial iOS development communities in the world,” said Tim Cook, Apple’s CEO. “With the opening of this new facility in Bengaluru, we’re giving developers access to tools which will help them create innovative apps for customers around the world.”

Each week, Apple experts will lead briefings and provide one-on-one app reviews for developers. The facility will also provide support and guidance on Swift™, Apple’s powerful and intuitive programming language created to build apps for iOS, Mac®, Apple TV® and Apple Watch®. Swift enables developers to write safer, more reliable code, save time and create richer app experiences. A recent report by developer placement firm Toptal shows jobs requesting Swift rose 600 percent in 2015.

Bengaluru is now home to more technology startups than any other part of India. Over one million people in the city work in the tech sector, and over 40 percent of graduates from local universities specialize in engineering or information technology.

“This is a huge vote of confidence in India’s developer community and a tremendous opportunity to gain world-class design and development expertise,” said Zomato CEO Deepinder Goyal. “Apple’s support will help drive growth and accelerate progress among the country’s vast talent pool.”

“We have worked closely with Apple to transform the Snapdeal app and offer our users the best possible experience,” said Snapdeal co-founder and CEO Kunal Bahl. “Apple’s expert guidance on the interface and user experience has helped us build an app that our consumers love. We are thrilled Apple will have a local presence which will amplify our efforts to develop more high-quality apps for our digital commerce ecosystem.”

“Apple’s investment in Bengaluru through its iOS Development Accelerator will have far-reaching effects for the area’s rapidly growing and highly talented developer community,” said NASSCOM President R Chandrashekhar. “The skills and training they gain through this effort will significantly improve their app design and help them reach a broader market. Initiatives like these move the country forward in our efforts to advance a growth-led and sustainable technology sector.”

The iOS App Design and Development Accelerator is expected to open in early 2017.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Katrina Tran
Apple
katrina_tran@apple.com
+65 6480 4793

Anand Baskaran
Apple
abaskaran@apple.com
+91 98450 28508

 


Apple Celebrates Chinese Music with GarageBand Update
BEIJING — May 17, 2016 — Apple® today announced an update to GarageBand® that celebrates the rich history of Chinese music with new instruments and extensive Chinese language localization throughout the app. Building on GarageBand’s extensive collection of sounds, this update adds traditional Chinese instruments — the pipa, erhu and Chinese percussion — along with 300 Apple-created Chinese musical loops, giving users the power to tap into their creativity and make beautiful Chinese-inspired music right on their iOS device or Mac®. GarageBand for iOS users also get two new Chinese templates for Live Loops, and new sharing options to popular Chinese social networks, so they can easily share their music creations with friends and followers across QQ and Youku. 

“GarageBand is the most popular music creation app in the world and we’re excited to introduce these new features that incorporate the rich history of traditional Chinese music,” said Susan Prescott, Apple’s vice president of Product Marketing. “By adding classic Chinese instruments and new Live Loop templates, the new GarageBand app makes it fun and easy to make Chinese-inspired music right on your iPhone, iPad or Mac.”

“As a musician I'm always looking for ways to take my music in new directions and GarageBand has been such a great tool for me to experiment and add new elements to my songs on-the-go,” said award-winning music artist JJ Lin. “I love how the latest update to GarageBand adds traditional Chinese instruments along with brand new loops so I can play around with mixing traditional and modern sounds to create completely new styles.”

The pipa, erhu and Chinese percussion instruments in GarageBand can be played on iPhone® or iPad® using Multi-Touch™, and on Mac through the built-in Musical Typing feature or by connecting a third-party USB music keyboard. Each instrument includes different playing articulations, including rapid picking and note bend for pipa, and trill, grace note and glissando for erhu, making it incredibly easy for a novice to create a realistic and expressive performance. iPhone users can also use 3D Touch™ with the erhu and pipa to dynamically control vibrato and intensity, and both the pipa and erhu include Autoplay, letting users tap on any chord and get a complete, rich performance. Users can also play a collection of Chinese percussion instruments including drums, wood blocks, cymbals and gongs.

This update adds 300 Apple-created loops from a variety of instruments and styles, including guzheng, dizi, yangqin and Peking Opera, to the library of Chinese musical content in the app. These loops can be mixed and matched with Chinese instruments in GarageBand to create traditional music or entirely new styles. GarageBand for iOS also supports Live Loops, a new and intuitive way to create music by simply tapping cells and columns in a highly visual grid to trigger different looped instruments and samples. And, Live Loops in this update adds two new Chinese Live Loops grid templates, one traditional and one modern, showcasing a variety of Chinese instruments and percussion that are all playable via the Live Loops grid. 

Chinese localization is also significantly enhanced across the entire app, with all sounds, loops and instruments now translated to Simplified Chinese or Traditional Chinese.

Pricing & Availability 
Today’s GarageBand 2.1.1 for iOS and GarageBand 10.1.2 for Mac updates are free for all existing users, and GarageBand is available for free with all new iOS and Mac devices. Customers with older, non-qualifying devices can purchase the app for $4.99 via the App Store® and Mac App Store. Users in Greater China will see these new features by default on iOS and OS X® after updating. Outside of Greater China, these new features are visible by default on OS X and can be enabled on iOS devices in the advanced settings menu. For more information about GarageBand for iOS, visit www.apple.com/ios/garageband and for more information about GarageBand for Mac, visit www.apple.com/mac/garageband.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391



Apple & SAP Partner to Revolutionize Work on iPhone & iPad
CUPERTINO, California and WALLDORF, Germany — May 5, 2016 — Apple® and SAP today announced a partnership to revolutionize the mobile work experience for enterprise customers of all sizes, combining powerful native apps for iPhone® and iPad® with the cutting-edge capabilities of the SAP HANA platform. This joint effort will also deliver a new iOS software development kit (SDK) and training academy so that developers, partners and customers can easily build native iOS apps tailored to their business needs.

“This partnership will transform how iPhone and iPad are used in enterprise by bringing together the innovation and security of iOS with SAP’s deep expertise in business software,” said Tim Cook, Apple’s CEO. “As the leader in enterprise software and with 76% of business transactions touching an SAP system, SAP is the ideal partner to help us truly transform how businesses around the world are run on iPhone and iPad. Through the new SDK, we’re empowering SAP’s more than 2.5 million developers to build powerful native apps that fully leverage SAP HANA Cloud Platform and tap into the incredible capabilities that only iOS devices can deliver.”

“We’re proud to take this special partnership between Apple and SAP to a groundbreaking new place,” said Bill McDermott, CEO of SAP. “In giving people an agile and intuitive business experience, we empower them to know more, care more and do more. By combining the powerful capabilities of SAP HANA Cloud Platform and SAP S/4HANA, together with iOS, the leading and most secure mobile platform for enterprise, we will help deliver live data to people wherever and whenever they choose to work. Apple and SAP share a commitment to shaping the future, helping the world run better and improving people’s lives.” 

The companies plan to deliver a new SAP HANA Cloud Platform SDK exclusively for iOS that will provide businesses, designers and developers the tools to quickly and efficiently build their own iOS apps for iPhone and iPad, based on SAP HANA Cloud Platform, SAP’s open platform as a service. These native apps will provide access to core data and business processes on SAP S/4HANA, while taking full advantage of iPhone and iPad features like Touch ID®, Location Services and Notifications.

A new SAP Fiori for iOS design language will take the award-winning SAP Fiori user experience to the next level by combining it with a consumer-grade iOS experience to deliver on the robust user needs in the enterprise and enable developers to build next-generation apps. To help SAP’s 2.5-million member global developer community take full advantage of the new SDK and Apple’s innovative hardware and software, a new SAP Academy for iOS will offer tools and training. The new SDK, design language and academy will begin rolling out before the end of the year. 

As a part of the partnership, SAP will develop native iOS apps for critical business operations. These apps for iPhone and iPad will be built with Swift™, Apple’s modern, secure and interactive programming language, and will offer a familiar user experience with the SAP Fiori for iOS design language. Workers across industries will be empowered to access the critical enterprise data, processes and user experience they need to make decisions and take action right from their iPhone or iPad through apps designed to enable a field maintenance worker to order parts or schedule service, or a doctor to share the latest patient data with other healthcare professionals.

As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable approximately 310,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Scott Behles
SAP
scott.behles@sap.com 
(917) 494-2009

Ryan James
Apple
ryanj@apple.com
(408) 862-5585

 


Apple Reports Second Quarter Results
CUPERTINO, California — April 26, 2016 — Apple® today announced financial results for its fiscal 2016 second quarter ended March 26, 2016. The Company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter’s revenue.

“Our team executed extremely well in the face of strong macroeconomic headwinds,” said Tim Cook, Apple’s CEO. “We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”

The Company also announced that its Board of Directors has authorized an increase of $50 billion to the Company’s program to return capital to shareholders. Under the expanded program, Apple plans to spend a cumulative total of $250 billion of cash by the end of March 2018.

“We generated strong operating cash flow of $11.6 billion and returned $10 billion to shareholders through our capital return program during the March quarter,” said Luca Maestri, Apple’s CFO. “Thanks to the strength of our business results, we are happy to be announcing today a further increase of the program to $250 billion.”

As part of the updated program, the Board has increased its share repurchase authorization to $175 billion from the $140 billion level announced last year. The Company also expects to continue to net-share-settle vesting restricted stock units.

The Board has approved an increase of 10 percent to the Company’s quarterly dividend, and has declared a dividend of $.57 per share, payable on May 12, 2016 to shareholders of record as of the close of business on May 9, 2016.

From the inception of its capital return program in August 2012 through March 2016, Apple has returned over $163 billion to shareholders, including $117 billion in share repurchases.

The Company plans to continue to access the domestic and international debt markets to assist in funding the program. The management team and the Board will continue to review each element of the capital return program regularly and plan to provide an update on the program on an annual basis.

Apple is providing the following guidance for its fiscal 2016 third quarter:
  • revenue between $41 billion and $43 billion
  • gross margin between 37.5 percent and 38 percent
  • operating expenses between $6 billion and $6.1 billion
  • other income/(expense) of $300 million
  • tax rate of 25.5 percent

Apple will provide live streaming of its Q2 2016 financial results conference call beginning at 2:00 p.m. PDT on April 26, 2016 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), tax rate, and plans for dividends, share repurchases and public debt issuance. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, its Form 10-Q for the fiscal quarter ended December 26, 2015, and its Form 10-Q for the fiscal quarter ended March 26, 2016 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570



FY 16 Second Quarter Results Conference Call
WHAT: Apple® FY 16 Second Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 616-0071 (toll-free) or (816) 581-1577. Please enter confirmation code 988724.

WHEN: Tuesday, April 26, 2016, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, April 26 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, May 10 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in numbers for the rebroadcast are (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 7495552.

WEBCAST: Apple will provide live audio streaming of its FY 16 Second Quarter Results Conference Call using Apple’s HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PDT on April 26, 2016 at www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later, or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414



Apple Updates MacBook with Latest Processors, Longer Battery Life & New Rose Gold Finish
CUPERTINO, California ― April 19, 2016 ― Apple® today updated MacBook® with the latest Intel processors, improved graphics performance, faster flash storage and an additional hour of battery life, making the thinnest and lightest Mac® better than ever. Featuring an all-metal unibody enclosure, MacBook is now available in four aluminum finishes — gold, silver, space gray, and for the first time on a Mac, a gorgeous rose gold. With a stunning 12-inch Retina® display, highly responsive full-size keyboard, Force Touch trackpad, versatile USB-C port and all-day battery life in a design that is just 2 pounds and 13.1 mm thin, MacBook is the future of the notebook. 
 
“MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers are going to love this update to MacBook, with the latest processors, faster graphics, faster flash storage, longer battery life and a beautiful rose gold finish.”
 
The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 deliver up to 25 percent faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier — from launching apps to opening files.* And now with up to 10 hours of wireless web browsing and up to 11 hours of iTunes® movie playback, MacBook is the perfect notebook for all day, on-the-go computing.**
 
MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-third the size of a traditional USB port. Following the introduction of USB-C on MacBook, the ecosystem of Apple and third-party USB-C accessories has continued to grow, giving users added flexibility and capability.
 
With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity. It is perfect for tasks like streaming content from your MacBook to your Apple TV® using AirPlay®, exchanging files quickly using AirDrop® or using wireless headphones. 
 
Apple also today made 8GB of memory standard across all configurations of the 13-inch MacBook Air®.
 
Every new Mac comes with OS X® El Capitan, the latest version of OS X that refines the Mac experience and improves system performance. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight® search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email — faster and more responsive.
 
iMovie®, GarageBand® and the suite of iWork® apps come free with every new Mac. iMovie lets you easily create beautiful movies and you can use GarageBand to make music, or learn to play piano and guitar. The iWork suite of Pages®, Numbers® and Keynote® makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud® let you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.
 
Pricing & Availability
MacBook is available through Apple.com starting today, and in Apple’s retail stores and select Apple Authorized Resellers starting tomorrow. MacBook comes with a 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8GB of memory and 256GB of flash storage for $1,299 (US), and with a 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and 512GB of flash storage for $1,599 (US). Configure-to-order options include a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz. Additional technical specifications and accessories are available online at www.apple.com/macbook.
 
*Testing conducted by Apple in April 2016 using preproduction MacBook configurations. For more information visit www.apple.com/macbook.
 
**The Wireless Web protocol testing was conducted by Apple in April 2016 using preproduction MacBook configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook.
 
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
 
Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171
 
Jennie Orphanopoulos
Apple
jennieo@apple.com
(408) 783-0203
 


Apple’s Worldwide Developers Conference Kicks Off June 13 in San Francisco
CUPERTINO, California — April 18, 2016 — Apple® today announced that it will hold its 27th annual Worldwide Developers Conference (WWDC), hosting the creative talent behind the world’s most innovative apps, from June 13 through 17 in San Francisco. At WWDC, Apple’s developer community comes together from all corners of the globe to learn about the future of Apple’s four software platforms — iOS, OS X®, watchOS® and tvOS™.

Monday’s kickoff events, including the keynote address, will be held at the Bill Graham Civic Auditorium. The rest of the week’s conference sessions will take place at Moscone West. 

“With four innovative operating systems and a new, intuitive programming language powering over 1 billion devices worldwide, there has never been a more exciting time to bring our developer community together,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “WWDC 2016 is going to be a landmark event for developers who are coding in Swift, and building apps and products for iOS, OS X, watchOS and tvOS. We can’t wait for everyone to join us — in San Francisco or through the live stream.”

Developers can apply for tickets via the WWDC website (developer.apple.com/wwdc/register/) now through Friday, April 22 at 10:00 a.m. PDT. Tickets will be issued to attendees through a random selection process, and developers will be notified on the status of their application by Monday, April 25 at 5:00 p.m. PDT. For the second consecutive year, there will be up to 350 WWDC Scholarships available, giving students and STEM organization members from around the world an opportunity to earn a ticket to meet and collaborate with some of the most talented developers of Apple’s ever-growing app ecosystem (developer.apple.com/wwdc/scholarships/). Additionally, this year, we will provide travel assistance to up to 125 scholarship recipients to ensure aspiring developers with financial limitations have an opportunity to participate. 

WWDC 2016 activities include:
  • over 1,000 Apple engineers supporting more than 150 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS, OS X, watchOS and tvOS technologies in their apps;
  • access to the latest innovations, features and capabilities of iOS, OS X, watchOS and tvOS, and best practices for enhancing an app’s functionality, performance, quality and design;
  • the opportunity to connect with thousands of fellow iOS, OS X, watchOS and tvOS developers from around the world — last year, 80 percent of developers attended for their first time, and in total, more than 70 countries were represented; 
  • a series of get-togethers for attendees focused on particular topics with special guest speakers and activities;
  • engaging and inspirational lunchtime sessions with trailblazers and influencers from the worlds of technology, science and entertainment; and
  • the Apple Design Awards which recognize iPhone®, iPad®, Apple Watch®, Apple TV® and Mac® apps that demonstrate technical excellence, innovation and outstanding design.

Worldwide Developers Conference sessions will be streamed live throughout the week via the WWDC website (developer.apple.com/wwdc/live/) and through the WWDC app, giving developers around the world access to the week’s news and events.

Visit the Apple Worldwide Developers Conference 2016 website (developer.apple.com/wwdc/register/) to apply for a ticket, as well as for updates and more information.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lisa Israel 
Apple
lisrael@apple.com
(408) 974-2118

Christine Monaghan 
Apple
cmonaghan@apple.com
(408) 974-8850



Apple Introduces 9.7-inch iPad Pro
CUPERTINO, California — March 21, 2016 — Apple® today introduced the all-new 9.7-inch iPad Pro™ — at just under one pound it features a new pro Retina® display with greater brightness, wider color gamut, lower reflectivity, Night Shift™ mode and introduces new True Tone® display technology to dynamically adjust white balance. The new iPad Pro delivers incredible performance with the 64-bit A9X chip that rivals most portable PCs, along with a four-speaker audio system that is twice as powerful,¹ new 12-megapixel iSight® camera for shooting Live Photos™ and 4K video, 5-megapixel FaceTime® HD camera, and faster wireless technologies. And iPad Pro includes support for the breakthrough Apple Pencil™ and a new Smart Keyboard™ cover designed to fit the new 9.7-inch iPad Pro.

“iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It’s incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The 9.7-inch iPad Pro has a new Retina display with True Tone technology, four-speaker audio system, blazing fast A9X chip, 12-megapixel iSight camera, 5-megapixel FaceTime HD camera, faster wireless, and support for Apple Pencil and Smart Keyboard. It is the ultimate upgrade for existing iPad users and replacement for PC users.”

Designers, illustrators and businesses have quickly adopted iPad Pro and it’s changing the way they work:

“People don’t realize how much hand drawing is needed to produce computer animation,” said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios. “iPad Pro and Apple Pencil are the closest we’ve ever been able to get in the digital world to actually drawing on paper.”

“I’ve done everything including designing the latest cycling collection on iPad Pro,” said Alex Valdman, Head of Design for Rapha. “It goes with me everywhere, and has not only replaced my laptop, but my paper notebook as well. For the Rapha design team, iPad Pro will become standard issue.”

“At Citi, iPad Pro is truly transforming how we work,” said Stephen Gates, U.S. Head of Design for Citi Global Consumer Banking. “iPad Pro and Apple Pencil have played a huge part in the new Citi Design team’s work to create new innovative customer experiences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world.”

Pro display
The 9.7-inch iPad Pro features advanced display technologies, including a True Tone display, which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The advanced Retina display is 25 percent brighter and 40 percent less reflective than iPad Air® 2, making content even easier to see indoors and out. It uses the same wider color gamut as the iMac® with Retina 5K display, delivering 25 percent greater color saturation¹ for more vivid colors. A custom timing controller, photo alignment and oxide TFT deliver incredible color, contrast and clarity. Night Shift in iOS 9.3 uses iPad Pro’s clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.

Pro performance
The new iPad Pro is just 6.1mm thin and weighs just under one pound, yet delivers groundbreaking performance, connectivity and versatility so you can tackle the most demanding tasks wherever you go. The powerful A9X chip with third-generation 64-bit architecture provides performance that rivals many laptops and console-class graphics, while also delivering all-day battery life.² Ultrafast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for even faster LTE Advanced with up to 50 percent faster cellular connectivity³ and the most LTE bands supported by any tablet.⁴ Now with Apple SIM embedded directly in the new iPad Pro, it’s even easier to connect to wireless data plans right from your device when traveling in more than 100 countries and territories.5

iPad Pro has an advanced 12-megapixel iSight camera sensor featuring Focus Pixels for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharp, detailed images, 63-megapixel panoramas and Live Photos. A True Tone flash improves low light shots and document scanning. The new iSight camera shoots 4K video, making the new iPad Pro the perfect device to shoot, edit and share pro-quality video. The improved 5-megapixel, front-facing FaceTime HD camera makes the new iPad Pro perfect for videoconferencing or connecting with loved ones.

Pro audio
The four-speaker audio system provides powerful, clear and rich stereo sound for more than twice the audio output.¹ Built-in sensors automatically adjust and optimize the audio no matter which way you’re using it. iOS 9.3 also adds support for playing video encoded with Dolby Digital Plus audio streams with support for multichannel output using the Apple Lightning® Digital AV Adapter.

Pro accessories
Apple Pencil and Smart Keyboard, available for purchase separately, bring breakthrough levels of precision and utility to iPad Pro. Advanced sensors in Apple Pencil measure both pressure and tilt for a natural drawing, annotating and note-taking experience. A new Smart Keyboard is custom-designed for the 9.7-inch iPad Pro, offering a thin yet durable keyboard that never needs to be charged or paired over Bluetooth and is easily foldable into a protective Smart Cover®. The new Lightning to SD Card Camera Reader and Lightning to USB 3 Camera Adapter make it easy to download photos and videos from a digital camera to iPad Pro, while a new Lightning to USB-C Cable and Apple’s 29W USB-C Power Adapter enable faster charging.

Pricing & Availability
  • The 9.7-inch iPad Pro comes in silver, space gray, gold and a new rose gold metallic finish, and starts at $599 (US) for the 32GB with Wi-Fi model and $729 (US) for the 32GB Wi-Fi + Cellular model. Both iPad Pro sizes are available in offerings of 32GB, 128GB and a new 256GB capacity, the highest of any iOS device. For more information, please visit www.apple.com/ipad
  • The 9.7-inch iPad Pro will be available to order beginning Thursday, March 24, from Apple.com, and in Apple’s retail stores, through select carriers and Apple Authorized Resellers on Thursday, March 31, in Australia, Canada, China (Wi-Fi models only), France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US. 
  • The 9.7-inch iPad Pro will be available in early April in Albania, Anguilla, Antigua and Barbuda, Austria, Belgium, Bosnia, Bulgaria, Cayman Islands, Croatia, Czech Republic, Denmark, El Salvador, Estonia, Finland, Greece, Greenland, Guam, Guatemala, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Latvia, Lichtenstein, Lithuania, Luxembourg, Macedonia, Macau (Wi-Fi models only), Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand (Wi-Fi models only), Turkey and UAE.
  • Apple Pencil is available for $99 (US) and Smart Keyboard in charcoal gray for $149 (US). The Polyurethane iPad Pro Smart Cover and Silicone Cases for the 9.7-inch iPad Pro are available for $49 (US) and $69 (US), respectively, in a range of new vibrant colors.
  • The Lightning to SD Card Camera Reader is available for $29 (US), Lightning to USB 3 Camera Adapter for $39 (US), Apple 29W USB-C Power Adapter for $49 (US), Lightning to USB-C Cable (1 m.) for $25 (US) and Lightning to USB-C Cable (2 m.) for $35 (US).
  • Every customer who buys an iPad Pro from Apple will be offered free Personal Setup, in-store or online, to help them customize their iPad Pro by setting up email, showing them new apps from the App Store® and more.
  • Anyone who wants to learn more about the new iPad Pro or iOS 9 can register for the free workshops offered at every Apple Store®. 
¹Over iPad Air 2. 
²Battery life depends on device settings, usage and other factors. Actual results may vary.
³Based on theoretical speeds, actual speeds may vary.
⁴Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions. For details on LTE support, contact your carrier and see www.apple.com/ipad/LTE.
5Embedded Apple SIM in iPad Pro (9.7-inch) may be disabled when purchased from some carriers. See your carrier for details. Apple SIM and embedded Apple SIM not available in China.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
Press Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585

Andy Bowman
Apple
abowman@apple.com
(408) 783-0619
 


Apple Introduces iPhone SE — The Most Powerful Phone with a Four-inch Display
CUPERTINO, California — March 21, 2016 — Apple® today introduced iPhone® SE, the most powerful phone with a four-inch display, in a beloved compact aluminum design that has been updated with matte-chamfered edges, a color-matched stainless steel Apple logo, and four gorgeous metallic finishes, including rose gold. iPhone SE offers exceptional performance with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for blazing fast speeds, longer battery life, faster wireless, a 12-megapixel iSight® camera featuring Live Photos™ and 4K video, and Touch ID® with Apple Pay®.

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE.”

The Most Powerful Phone with a Four-inch Display
iPhone SE takes a beloved iPhone design and reinvents it from the inside out, giving customers a powerful, full-featured iPhone no matter which model they choose. The 64-bit A9 chip, introduced in iPhone 6s and iPhone 6s Plus, offers iPhone SE customers two times faster CPU and three times faster GPU performance compared to iPhone 5s, all with gains in energy efficiency for improved battery life. M9, Apple’s next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including “Hey Siri” without having to pick up your iPhone, and a range of fitness tracking capabilities like measuring your steps and distance. iPhone SE users can browse, download and stream content even faster with Wi-Fi up to three times and LTE up to 50 percent faster than iPhone 5s.* iPhone SE also includes more LTE bands for better worldwide roaming and supports Voice over LTE and Wi-Fi calling for high-quality wideband calls.

With an easy-to-use interface, amazing features, and security at its core, iOS 9 is the foundation of iPhone SE and brings powerful built-in apps like Messages, FaceTime®, Photos, Music and Maps to iPhone users. iOS 9 also brings more intelligence to iPhone SE with proactive assistance, powerful search, improved Siri® features, and a new Night Shift™ feature that uses your iPhone SE’s clock and geolocation to automatically adjust the colors in the display to the warmer end of the spectrum after dark and may even help you get a better night’s sleep.

All of these innovations are packed into a light and compact phone designed to fit comfortably in your hand, crafted from bead-blasted aluminum for a satin-like finish, refined matte-chamfered edges, a new color-matched stainless steel inset Apple logo and a brilliant four-inch Retina® display.

The World’s Most Popular Camera
iPhone SE has an advanced 12-megapixel iSight camera featuring Focus Pixel technology for fast focusing, an Apple-designed image signal processor, advanced noise reduction, third-generation local tone mapping and better face detection, all resulting in sharper, more detailed photos like the ones shot on iPhone 6s. With Live Photos on iPhone SE, customers can go beyond snapshots to capture moments in motion and relive unforgettable memories with sound. Live Photos are beautiful 12-megapixel photos that, with just a touch, reveal the moments immediately before and after the shot was taken, so users can enjoy a living memory rather than an instant frozen in time.

Additional camera advancements include:
  • The ability to shoot HD video with support for 4K at a resolution of 3840 x 2160. After capturing 4K video, customers can edit on a Mac®, PC or iPad®, and with the latest version of iMovie® on iPhone, can even edit two simultaneous streams of 4K on iPhone SE.
  • Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting technology, for wonderfully bright selfies in low light with the FaceTime HD camera.
  • Features introduced with iPhone 6s, including up to 63-megapixel panorama photos, video capture up to 60fps for 1080p video and 240fps for slo-mo, time-lapse with video stabilization and cinematic video stabilization.

Pricing & Availability
  • iPhone SE will be available in space gray, silver, gold and rose gold metallic finishes in 16GB and 64GB models starting at $399 (US) from Apple’s retail stores, Apple.com, Apple Authorized Resellers and select carriers, or for 24 monthly payments starting at $17 (US) exclusively at Apple’s retail stores in the US.** As part of the newly-announced Trade Up with Installments program at Apple stores in the US, customers can also purchase iPhone SE for as low as $10/month for 24 months.***
  • Customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US will be able to order iPhone SE beginning Thursday, March 24, with availability beginning Thursday, March 31.
  • iPhone SE will be available in early April in Albania, Andorra, Austria, Bahrain, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Guernsey, Jersey, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Kosovo, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Maldives, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Turkey and UAE.
  • Apple-designed accessories including leather cases in black and midnight blue will be available for $39 (US), and Lightning® Docks in color-matched metallic finishes are currently available from Apple’s retail stores and Apple.com for $49 (US).
  • Every customer who buys iPhone SE from Apple will be offered free Personal Setup, in-store or online, to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more.
  • Anyone who wants to learn more about iPhone SE or iOS 9 can register for the free workshops offered at every Apple Store®. 

* Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/iphone/LTE.
** Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Qualified customers only with eligible credit card. Two-year loan required. First installment payment, full taxes and activation fees may be due at sale. Carrier terms and other terms and eligibility may apply.
*** Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Requires trade-in of iPhone 5s in full working condition. Trade-in values and monthly pricing for devices will vary based on the condition and model of your smartphone trade-in. Trade Up with Installments is only available to qualified US customers with eligible credit card. Two-year loan required. First installment payment and full taxes due at sale. Full terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
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Video


Press Contacts:
Alex Kirschner
Apple
alexkirschner@apple.com
(408) 974-2479

Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851


Apple Advances Health Apps with CareKit
CUPERTINO, California — March 21, 2016 — Apple® today announced CareKit™, a new software framework designed to help developers enable people to actively manage their own medical conditions. iPhone® apps using CareKit make it easier for individuals to keep track of care plans and monitor symptoms and medication; providing insights that help people better understand their own health. With the ability to share information with doctors, nurses or family members, CareKit apps help people take a more active role in their health.

“We’re thrilled with the profound impact ResearchKit has already had on the pace and scale of conducting medical research, and have realized that many of the same principles could help with individual care,” said Jeff Williams, Apple’s chief operating officer. “We believe that giving individuals the tools to understand what is happening with their health is incredibly powerful, and apps designed using CareKit make this a reality by empowering people to take a more active role in their care.” 

CareKit will be released as an open source framework next month allowing the developer community to continue building on the first four modules designed by Apple, that include: 
  • Care Card helps people track their individual care plans and action items, such as taking medication or completing physical therapy exercises. Activities can automatically be tracked and entered using sensors in Apple Watch® or iPhone;
  • Symptom and Measurement Tracker lets users easily record their symptoms and how they’re feeling, like monitoring temperature for possible infections or measuring pain or fatigue. Progress updates could include simple surveys, photos that capture the progression of a wound or activities calculated by using the iPhone’s accelerometer and gyroscope, like quantifying range of motion;
  • Insight Dashboard maps symptoms against the action items in the Care Card to easily show how treatments are working; and
  • Connect makes it easy for people to share information and communicate with doctors, care teams or family members about their health and any change in condition.

“With ResearchKit, we quickly realized the power of mobile apps for running inexpensive, high-quality clinical studies with unprecedented reach,” said Ray Dorsey, MD, David M. Levy Professor of Neurology at the University of Rochester Medical Center. “We hope that CareKit will help us close the gap between our research findings and how we care for our Parkinson’s patients day-to-day. It’s opening up a whole new opportunity for the democratization of research and medicine.”

Developers of health and wellness apps are excited to build these CareKit modules into apps for Parkinson’s patients, post-surgery progress, home health monitoring, diabetes management, mental health and maternal health. 
  • Sage Bionetworks and the University of Rochester are using CareKit to turn the mPower ResearchKit™ study into a valuable tool to help better inform patients about their condition and care providers about treatment.
  • The Texas Medical Center is designing apps to guide and support care pathways for its 8 million patients to improve their health through enhanced connectivity with their care teams.
  • Beth Israel Deaconess Medical Center will provide patients with more insight into their own chronic care management through home health monitoring devices that securely store data in HealthKit™.
  • One Drop is empowering people with a better approach to managing their diabetes.
  • Start, by Iodine, helps people on antidepressants understand if their medication is working for them or not, and helps their doctors deliver more informed care.
  • Glow, Inc. will incorporate CareKit modules into its pregnancy app, Glow Nurture, to guide women through a healthier pregnancy.

For more information, visit www.apple.com/carekit.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
Images
Video


Press Contacts:
Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Catherine Anderson
Apple
catherine_anderson@apple.com
(669) 227-0491
 


Apple Announces Advancements to ResearchKit
CUPERTINO, California — March 21, 2016 — Apple® today announced advancements to the open source ResearchKit™ framework that bring genetic data and a series of medical tests typically conducted in an exam room to iPhone® apps. Medical researchers are adopting these new features to design targeted studies for diseases and conditions that affect billions of people around the world and to gather more specific types of data from participants. 

“The response to ResearchKit has been fantastic. Virtually overnight, many ResearchKit studies became the largest in history and researchers are gaining insights and making discoveries that weren’t possible before,” said Jeff Williams, Apple’s chief operating officer. “Medical researchers around the world continue to use iPhone to transform what we know about complex diseases, and with continued support from the open source community, the opportunities for iPhone in medical research are endless.”

ResearchKit turns iPhone into a powerful tool for medical research by helping doctors, scientists and other researchers gather data more frequently and more accurately from participants anywhere in the world using iPhone apps. Participants enrolled in these app-based studies can review an interactive informed consent process, easily complete active tasks or submit survey responses, and choose how their health data is shared with researchers, making contributions to medical research easier than ever. 

By delivering ResearchKit as open source, any developer can quickly design a research study for iPhone. They can also build on the available software code and contribute their tasks back to the community to help other researchers do more with the framework. Using a new module just released to the open source community, researchers are now able to incorporate genetic data into their studies in a seamless, simple and low cost way. Designed by 23andMe, the module allows study participants to easily contribute their genetic data to medical research. Researchers are also working with the National Institute of Mental Health to deliver “spit kits” to study participants based on a series of survey results.

“There’s so much we still need to learn about postpartum depression and it may be DNA that provides the key to better understanding why some women experience symptoms and others do not,” said Samantha Meltzer-Brody, MD, MPH, director of the Perinatal Psychiatry Program at the UNC Center for Women’s Mood Disorders. “With ResearchKit, and now the ability to incorporate genetic data, we’re able to engage women with postpartum depression from a wide geographic and demographic range and can analyze the genomic signature of postpartum depression to help us find more effective treatments.”

“Collecting this type of information will help researchers determine genomic indicators for specific diseases and conditions,” said Eric Schadt, PhD, the Jean C. and James W. Crystal Professor of Genomics at the Icahn School of Medicine at Mount Sinai, and Founding Director of the Icahn Institute for Genomics and Multiscale Biology. “Take asthma, for example. ResearchKit is allowing us to study this population more broadly than ever before and through the large amounts of data we’re able to gather from iPhone, we’re understanding how factors like environment, geography and genes influence one’s disease and response to treatment.”

ResearchKit studies incorporating genetic data:
  • Postpartum Depression: PPD Act is a new app-based study that will use genetic testing to better understand why some women are impacted by postpartum depression by examining the genetic makeup of those with the condition. Led by the University of North Carolina School of Medicine and the international Postpartum Depression: Action Towards Causes and Treatment Consortium, PPD Act will offer study participants access to a “spit kit” from the National Institute of Mental Health.
  • Cardiovascular Disease: Developed by Stanford Medicine, the MyHeart Counts app will use genetic data from existing 23andMe customers to help determine predisposition to heart conditions and measure how a participant’s activity and lifestyle relate to cardiovascular health. By studying these relationships on a broad scale, researchers hope to be able to better understand how to keep hearts healthy. 
  • Asthma: The Asthma Health app, designed to track symptom patterns in an individual and identify potential triggers for these symptoms, will use genetic data from 23andMe customers to help researchers better understand ways to personalize asthma treatment. Asthma Health is designed by the Icahn School of Medicine at Mount Sinai and LifeMap Solutions.

Researchers continue to adapt ResearchKit and build on the framework by contributing new modules that bring exam room medical tests to iPhone apps. Key contributions include the ability to study tone audiometry; measure reaction time through delivery of a known stimulus to a known response; assess the speed of information processing and working memory; use the mathematical puzzle Tower of Hanoi for cognition studies; and conduct a timed walk test. 

ResearchKit studies continue to expand internationally and are available in Australia, Austria, China, Germany, Hong Kong, Ireland, Japan, Netherlands, Switzerland, the UK and the US. ResearchKit apps are available on the App Store® for iPhone 5 and later, and the latest generation of iPod touch®.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:
Images
Video


Press Contacts:
Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Catherine Anderson
Apple
catherine_anderson@apple.com
(669) 227-0491


Amicus Briefs in Support of Apple
Amicus Briefs

Letters to the Court



Important Notice for Certain AC Wall Plug Adapters & World Travel Adapter Kit Customers
CUPERTINO, California — January 28, 2016 — Apple® today announced a voluntary recall of AC wall plug adapters designed for use in Argentina, Australia, Brazil, Continental Europe, New Zealand and South Korea. In very rare cases, affected Apple two-prong wall plug adapters may break and create a risk of electrical shock if touched. These wall plug adapters shipped with Mac® and certain iOS devices between 2003 and 2015 and were also included in the Apple World Travel Adapter Kit. Apple is aware of 12 incidents worldwide.

The recall does not affect any other Apple AC wall plug adapters designed for Canada, China, Hong Kong, Japan, United Kingdom, United States or any Apple USB power adapters.
 
Because customer safety is the company’s top priority, Apple is asking customers to stop using affected plug adapters. Customers should visit www.apple.com/support/ac-wallplug-adapter for details about how to exchange the affected adapters for new, redesigned ones.
 
An affected two-prong plug adapter has either four or five characters or no characters on the inside slot where it attaches to the main Apple power adapter. Visit the program website for more details on how to identify an affected adapter.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391
 


Apple Reports Record First Quarter Results
CUPERTINO, California — January 26, 2016 — Apple® today announced financial results for its fiscal 2016 first quarter ended December 26, 2015. The Company posted record quarterly revenue of $75.9 billion and record quarterly net income of $18.4 billion, or $3.28 per diluted share. These results compare to revenue of $74.6 billion and net income of $18 billion, or $3.06 per diluted share, in the year-ago quarter. Gross margin was 40.1 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue.

“Our team delivered Apple’s biggest quarter ever, thanks to the world’s most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV,” said Tim Cook, Apple’s CEO. “The growth of our Services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices.”

“Our record sales and strong margins drove all-time records for net income and EPS in spite of a very difficult macroeconomic environment,” said Luca Maestri, Apple’s CFO. “We generated operating cash flow of $27.5 billion during the quarter, and returned over $9 billion to investors through share repurchases and dividends. We have now completed $153 billion of our $200 billion capital return program.”

Apple is providing the following guidance for its fiscal 2016 second quarter:
  • revenue between $50 billion and $53 billion
  • gross margin between 39 percent and 39.5 percent
  • operating expenses between $6 billion and $6.1 billion
  • other income/(expense) of $325 million
  • tax rate of 25.5 percent

Apple’s board of directors has declared a cash dividend of $.52 per share of the Company’s common stock. The dividend is payable on February 11, 2016, to shareholders of record as of the close of business on February 8, 2016.

Apple will provide live streaming of its Q1 2016 financial results conference call beginning at 2:00 p.m. PST on January 26, 2016 at www.apple.com/investor/earnings-call/. This webcast will also be available for replay for approximately two weeks thereafter.

Q1’16 Earnings Supplemental Material

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 26, 2015, and its Form 10-Q for the fiscal quarter ended December 26, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 


FY 16 First Quarter Results Conference Call
WHAT: Apple® FY 16 First Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (877) 616-0071 (toll-free) or (816) 581-1577. Please enter confirmation code 482343.

WHEN: Tuesday, January 26, 2016 at 2:00 p.m. PST/5:00 p.m. EST

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, January 26 at 5:00 p.m. PST/8:00 p.m. EST through Tuesday, February 9 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in numbers for the rebroadcast are (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 7349088.

WEBCAST: Apple will provide live audio streaming of its FY 16 First Quarter Results Conference Call using Apple's HTTP Live Streaming (HLS) technology. The live webcast will begin at 2:00 p.m. PST on January 26, 2016 at www.apple.com/investor/earnings-call/ and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414
 


Apple Opening Europe’s First iOS App Development Center in Italy
ROME — January 21, 2016 — Apple® today announced the creation of Europe’s first iOS App Development Center in Italy, to give students practical skills and training on developing iOS apps for the world’s most innovative and vibrant app ecosystem.

The iOS App Development Center, to be located at a partner institution in Naples, will support teachers and provide a specialized curriculum preparing thousands of future developers to be part of Apple’s thriving developer community. In addition, Apple will work with partners around Italy who deliver developer training to complement this curriculum and create additional opportunities for students. Apple expects to expand this program to other countries around the world.

“Europe is home to some of the most creative developers in the world and we’re thrilled to be helping the next generation of entrepreneurs in Italy get the skills they need for success,” said Tim Cook, Apple’s CEO. “The phenomenal success of the App Store is one of the driving forces behind the more than 1.4 million jobs Apple has created in Europe and presents unlimited opportunities for people of all ages and businesses of all sizes across the continent.”

Apple is a powerful engine of growth across Europe and the company’s ecosystem now supports more than 1.4 million jobs, including 1.2 million attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.*

The unprecedented growth of the App Store® has helped developers in Europe earn over €10.2 billion from selling their apps around the world.

In Italy, over 75,000 jobs are attributable to the App Store and the developer community is vibrant. IK Multimedia launched its first app in 2009 and since then has had over 25 million downloads. Musement, launched in 2013, is now available in seven languages and 300 cities across 50 countries, making it easy for people to book travel and excursions on the go.

Roberto Macina, CEO and founder of Qurami, said: “Apple’s continued innovation inspires us to create the best mobile experiences and make our customers’ lives just a little bit easier. Apple’s app ecosystem is the anchor for our business, and developing across Apple’s operating systems has enabled us to easily and quickly bring the Qurami experience to iPhone, iPad and Apple Watch users.”

Thousands of companies are expanding because of their work with Apple, which supports hundreds of thousands of jobs in communities large and small across Europe. Milan-based Laboratorio Elettrofisico makes some of the most sophisticated magnetization equipment in the world and their technology enables some of the industry-leading magnetic features found in Apple products. Apple also works with Europe’s leading manufacturers of Micro-Electro-Mechanical Systems, which create tiny components that power some of the incredible sensor and audio technologies found in iOS devices.

*Job creation estimate based on research by Dr. Michael Mandel, Progressive Policy Institute. “App Economy Jobs in Europe,” January 21, 2016.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Alan Hely
Apple
alanhely@apple.com
+44 207 184 1193

Rob Saunders
Apple
rob_saunders@apple.com
+44 207 184 1414
 


New Music Apps from Apple Transform iOS Devices into Handheld Studios for Songwriters & Beatmakers
CUPERTINO, California — January 20, 2016 — Apple® today announced a new addition and a major update to its family of music-making apps for iOS that make it easy for people to tap into their musical potential and create incredible music no matter where they are. An all-new app called Music Memos lets musicians and songwriters quickly capture, organize and develop their musical ideas right on their iPhone®. And a major update to GarageBand® for iOS introduces multiple new features, including Live Loops, a fun way for anyone to make music like a DJ using only their iPhone or iPad®.

“Musicians around the world, from the biggest artists to aspiring students, use Apple devices to create amazing music; the innovative new Music Memos app will help them quickly capture their ideas on iPhone and iPad whenever inspiration strikes,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “GarageBand is the most popular music creation app in the world, and this update helps everyone easily tap into their musical talent with the powerful new Live Loops and Drummer features, and adds support for the larger iPad Pro screen and 3D Touch on iPhone 6s and iPhone 6s Plus.”

“Sometimes ideas come faster than I can get them into my notebook so I've used Voice Memos and Notes to quickly capture songs before they're lost. Music Memos is like if those two apps came together to form some kind of superpower for songs,” said Ryan Adams, critically acclaimed singer-songwriter and producer. “It quite literally blew my mind how Music Memos could transform a single guitar idea into a whole composition with a virtual drummer loose enough that it felt like you were having your mind read by some A.I. musician and a choice of stand-up or electric bass accompaniments.”

“I recorded my first album using GarageBand and I continue to use it in my music today,” said T-Pain, Grammy Award-winning artist and producer. “I love how the new Live Loops in GarageBand lets me quickly build tracks and beats, and even perform effects like a musical instrument. It’ll change the way an entire generation makes music.”

Musicians and songwriters around the world have used the Voice Memos app on their iPhone to quickly record ideas, and many hit songs first started as Voice Memos. The new Music Memos app is inspired by Voice Memos and takes the functionality even further by adding musician-friendly features designed specifically for songwriting and developing musical ideas. With Music Memos, you can record any musical instrument through the iPhone’s built-in microphone in a high-quality, uncompressed format, then name, tag and rate it to start building a library of your ideas. The app can analyze rhythm and chords of acoustic guitar and piano recordings, and instantly add drums and a bass line to provide a virtual, customizable backing band that plays along to match the feel of your song. Music Memos can even provide basic notation that displays the chords that were played. With iCloud® your Music Memos are automatically available across all your Apple devices so you can open them in GarageBand or Logic Pro X℠ to further develop your songs. Musicians can easily share their ideas via email or with their fans through Apple Music™ Connect. For more information about the new Music Memos app, visit, www.apple.com/music-memos.

GarageBand for iOS is the world's most popular mobile music creation app, and the new GarageBand 2.1 update introduces Live Loops, an entirely new and intuitive way to create amazing music. Inspired by DJ hardware controllers and drum machines, Live Loops makes it easy for anyone to create music by simply tapping cells and columns in a highly visual grid to trigger different looped instruments and samples. The loops can be performed, arranged and remixed live, and GarageBand automatically keeps all the beats in sync with perfect time and pitch. To get you started, Live Loops comes with a library of Apple-designed loop templates in a variety of genres including EDM, Hip Hop, Dubstep and Rock, or you can create your own loops from scratch. 

GarageBand 2.1 for iOS also includes the new Drummer feature with nine EDM and acoustic virtual session drummers that provide their own signature sound, as well as an expanded selection of amps for bass players. Advanced GarageBand users can now create even more dynamic and polished sounding songs using new automation features, controls recording and a new simple EQ. GarageBand 2.1 looks stunning on the expansive 12.9-inch Retina® display on the new iPad Pro™ and gives you access to even more controls and room to play. And on iPhone 6s and iPhone 6s Plus, the app now supports 3D Touch, allowing you to play with more expression. For more information about the new GarageBand for iOS, visit, www.apple.com/ios/garageband.

Pricing & Availability 
Music Memos is available for free on the App Store® and is compatible with iPhone 4s and later, and iPad 2 and later. GarageBand 2.1 for iOS is bundled free with new iOS devices 32GB and larger, is available as a free upgrade for existing users with compatible iOS 9 devices or later, and is available to everyone else for $4.99 via the App Store.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith 
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391
 



Record-Breaking Holiday Season for the App Store
CUPERTINO, California — January 6, 2016 — Apple® today announced that customers around the world made this holiday season the biggest ever for the App Store®, setting new records during the weeks of Christmas and New Year’s. 

In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.

“The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We're grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can't wait for what's to come in 2016.”

Worldwide, the App Store has brought in nearly $40 billion for developers since 2008, with over one-third generated in the last year alone.

Largely as a result of the App Store’s success, Apple is now responsible for creating and supporting 1.9 million jobs in the U.S. alone. Nearly three-quarters of those jobs — over 1.4 million — are attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the app economy.*

Apple has previously reported that the iOS app economy has created 1.2 million jobs in Europe and 1.4 million jobs in China.

Gaming, Social Networking and Entertainment were among the year's most popular App Store categories across Apple products, with customers challenging themselves to Minecraft: Pocket Edition, Trivia Crack and Heads Up!, and staying in touch with friends and family using Facebook Messenger, WeChat and Snapchat. Games and subscription apps dominated this year’s top grossing titles including Clash of Clans, Monster Strike, Game of War - Fire Age and Fantasy Westward Journey, as well as Netflix, Hulu and Match.

The launch of the all-new Apple TV® and Apple Watch® have paved the way for entirely new app experiences, changing how people consume content through their television and providing useful information at a glance on Apple’s most personal device yet. Since its launch in October, the new Apple TV’s most popular apps include Rayman Adventures, Beat Sports and HBO NOW. Chart-topping apps for Apple Watch owners include fitness apps Nike+ Running and Lifesum, and iTranslate and Citymapper in the Travel category.

*Job creation estimate based on research by Dr. Michael Mandel, Progressive Policy Institute. “App Economy Jobs in the United States,” January 6, 2016

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lisa Israel
Apple
lisrael@apple.com
(408) 974-2118

Colin Johnson
Apple
colin_johnson@apple.com
(408) 974-6284
 


Apple & China UnionPay to Bring Apple Pay to China
BEIJING — December 18, 2015 — Apple® and China UnionPay today announced a partnership to bring Apple Pay®, which transforms mobile payments with an easy, secure and private way to pay, to China. China UnionPay cardholders will be able to easily add their bank cards to Apple Pay on iPhone®, Apple Watch® and iPad®, providing added convenience and security to everyday shopping.

“China UnionPay is dedicated to promoting payment innovations and providing secure, convenient mobile payment experiences for its hundreds of millions of cardholders, aligning multiple parties in the industry,” said Chai Hongfeng, executive vice president of China UnionPay. “We’re very excited to offer Apple Pay among a diverse set of innovative payment options that work with China UnionPay QuickPass.”

“Apple Pay has revolutionized the way millions of people pay every day with their iPhone, Apple Watch and iPad,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “China is an extremely important market for Apple and with China UnionPay and support from 15 of China’s leading banks, users will soon have a convenient, private and secure payment experience.”

China UnionPay’s QuickPass and Apple Pay together will protect customer payment information through industry-leading payment tokenization technology. Security is at the core of Apple Pay, so when you add a credit or debit card, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in a dedicated chip called the Secure Element on your device. Each transaction is also authorized with a one-time unique dynamic security code. 

Paying is simple with the touch of a finger and can happen in one motion. In stores, there’s no need to open an app or wake your display. With the innovative NFC antenna design, simply hold iPhone near China UnionPay’s QuickPass-enabled POS terminals with your finger on Touch ID® to pay. With Apple Watch, just double click the side button and hold the watch face up to the contactless reader to make a purchase right from your wrist. Shopping within apps accepting Apple Pay has never been easier and there’s no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. 

Apple Pay will roll out to China UnionPay cardholders as soon as early 2016 after relevant tests and certification required by Chinese regulators, with the service itself in compliance with the applicable national mobile payment and financial industry standards in China.

In stores, Apple Pay works with iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus and Apple Watch. When paying within apps, Apple Pay is compatible with iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus, iPad Air® 2, iPad mini™ 3, iPad mini 4 and iPad Pro™. For more information on Apple Pay, visit http://www.apple.com/cn/apple-pay/

As a bankcard network, China UnionPay operates China’s national inter-bank clearing and settlement system, develops the worldwide UnionPay Card acceptance network, promotes the issuance and usage of the UnionPay cards as well as other innovative payment solutions, so as to provide quality, efficient and safe payment services to cardholders. To date, the total number of the UnionPay Card issued both at home and abroad has been over 5 billion. The UnionPay network has been extended to all the cities and rural areas in China. In addition, UnionPay has enabled UnionPay Card acceptance across more than 150 countries and regions through extensive cooperation with financial and payment institutions around the world. UnionPay cards can be used in more than 26 million merchants and 1.9 million ATMs. Additional information may be found at www.unionpay.com.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu 
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Qi Yin
China UnionPay
yinqi@unionpay.com
+86 21 5036 2242



Apple Names Jeff Williams Chief Operating Officer
CUPERTINO, California — December 17, 2015 — Apple® today announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the revolutionary App Store® across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

Jeff joined Apple in 1998 as head of worldwide procurement and in 2004 he was named vice president of Operations. Since 2010 he has overseen Apple’s entire supply chain, service and support, and the social responsibility initiatives which protect more than one million workers worldwide. Jeff played a key role in Apple’s entry into the mobile phone market with the launch of iPhone®, and he continues to supervise development of Apple’s first wearable product, Apple Watch®.

In nearly eight years at Apple as vice president of Hardware Technologies, Johny Srouji has built one of the world’s strongest and most innovative teams of silicon and technology engineers, overseeing breakthrough custom silicon and hardware technologies including batteries, application processors, storage controllers, sensors silicon, display silicon and other chipsets across Apple’s entire product line. Educated at Technion, Israel’s Institute of Technology, Johny joined Apple in 2008 to lead development of the A4, the first Apple-designed system on a chip.

With added responsibility for the App Store, Phil Schiller will focus on strategies to extend the ecosystem Apple customers have come to love when using their iPhone, iPad®, Mac®, Apple Watch and Apple TV®. Phil now leads nearly all developer-related functions at Apple, in addition to his other marketing responsibilities including Worldwide Product Marketing, international marketing, education and business marketing. More than 11 million developers around the world create apps for Apple’s four software platforms — iOS, OS X®, watchOS™ and tvOS™ — as well as compatible hardware and other accessories, and customers have downloaded more than 100 billion apps across those platforms.

Tor Myhren joins Apple from Grey Group, where he has served as chief creative officer and president of Grey New York. Under his leadership, Grey was named Adweek’s Global Agency of the Year for both 2013 and 2015. As vice president of Marketing Communications at Apple, Tor will be responsible for Apple’s advertising efforts and will lead an award-winning team that spans a broad range of creative disciplines from video, motion graphics and interactive web design to packaging and retail store displays.

Tor will succeed Hiroki Asai, who earlier announced plans to retire after 18 years in graphic design and marketing communications roles at Apple.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414



Apple Releases Swift as Open Source
CUPERTINO, California — December 3, 2015 — Apple® today announced that its Swift™ programming language is now open source. As an open source language, the broad community of talented developers — from app developers to educational institutions to enterprises — can contribute to new Swift features and optimizations and help bring Swift to new computing platforms. Introduced in 2014, Swift is the fastest growing programming language in history and combines the performance and efficiency of compiled languages with the simplicity and interactivity of popular scripting languages.* Apple today also launched the Swift.org website with detailed information about Swift open source, including technical documentation, community resources and links to download the Swift source code.

“By making Swift open source the entire developer community can contribute to the programming language and help bring it to even more platforms,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Swift’s power and ease of use will inspire a new generation to get into coding, and with today’s announcement they’ll be able to take their ideas anywhere, from mobile devices to the cloud.”

Swift is a powerful and intuitive programming language that gives developers the freedom and capabilities they need to create the next generation of cutting-edge software. Swift is easy to learn and use, even if you’ve never coded before, and it's the first systems programming language that is as expressive and enjoyable as a scripting language. Designed for safety, Swift also eliminates entire categories of common programming errors. 

The Swift open source code is available via GitHub and includes support for all Apple software platforms — iOS, OS X®, watchOS and tvOS™ — as well as for Linux. Components available include the Swift compiler, debugger, standard library, foundation libraries, package manager and REPL. Swift is licensed under the popular Apache 2.0 open source license with a runtime library exception, enabling users to easily incorporate Swift into their own software and port the language to new platforms. For more information about Swift, and access to community resources visit the new Swift.org.

*Based on RedMonk Programming Language Rankings, June 2015.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391
 



Epic 12.9-inch iPad Pro Available to Order Online Wednesday & Arrives in Stores Later This Week
CUPERTINO, California — November 9, 2015 — Apple® today announced iPad Pro™ is available to order online on Wednesday, November 11, from Apple.com and will arrive at Apple’s retail stores, select carriers and Apple Authorized Resellers starting later this week. Apple Pencil™ and Apple’s new Smart Keyboard, also available to order on Wednesday, bring breakthrough levels of precision and utility to iPad Pro.

“The early response to iPad Pro from app developers and our customers has been incredible, and we’re excited to get iPad Pro into the hands of customers around the world this week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Pro is the most powerful iPad we’ve ever made, giving users the ability to be even more creative and more productive with the epic 12.9-inch Retina display, powerful 64-bit A9X chip and groundbreaking Apple Pencil and new Smart Keyboard. We can’t wait to see what they do with iPad Pro.”

The new, larger iPad Pro features a stunning 12.9-inch Retina® display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. It is thin, light and delivers all-day 10-hour battery life* that users have come to expect from iPad®. Apple Pencil for iPad Pro makes drawing and sketching feel remarkably fluid and natural, and delivers incredible accuracy for activities like fine art illustration and detailed 3D design. A built-in Lightning® connector on Apple Pencil makes for quick and easy pairing and charging. Apple’s new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard attaches to iPad Pro’s innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing.

iPad Pro has already inspired developers of the next generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment. 

“iPad Pro enables new forms of mobile creativity that will help transform how creatives work,” said Scott Belsky, vice president of Products at Adobe. “With the larger iPad Pro screen and lightning-fast performance, creatives will be able to take full advantage of Adobe’s family of Creative Cloud mobile apps. For example, the ability to manipulate a 50-megapixel image right on iPad Pro in Photoshop Fix and then send that image to Photoshop CC on a desktop, for further refinement, is the kind of industry-advancing collaboration that millions of Adobe and Apple customers will benefit from.”

“Creative thinkers worldwide use Paper as part of their workflow, designing everything from flow charts, to storyboards, to wireframes, to architectural sketches. iPad Pro is the ultimate platform for Paper, with a powerful 12.9-inch Retina display and A9X chip that deliver performance rivaling most portable PCs,” said Georg Petschnigg, CEO and co-founder of FiftyThree. “iPad Pro gives Paper users an even bigger and more dynamic canvas on which to rapidly capture ideas however they strike — as notes, photos, sketches or diagrams.”

“Procreate 3 is designed for iPad Pro to give artists a more immersive experience than ever before,” said James Cuda of Savage Interactive. “iPad Pro’s gorgeous 12.9-inch Retina display lets you create massive artworks: up to an incredible 16K in resolution. This new level of definition allows for large format printing and exceptionally detailed artworks. Procreate 3 is also built for Apple Pencil. Its remarkable accuracy, pressure sensitivity, tilt detection and palm rejection make Apple Pencil the tool we’ve been waiting for.”

“iPad Pro and Apple Pencil are the new pad and pen,” said Evi Meyer, CEO of 3D sketching app UMake. “With its simple use and powerful computing capacity, designers can leverage these tools to reimagine their sketching experience and finally elevate their flat work to 3D. UMake, iPad Pro and Apple Pencil finally empower professional designers to embrace innovation, along with their creativity.”

Pricing & Availability
  • iPad Pro starts at $799 (US) for the 32GB with Wi-Fi model and $1079 (US) for the Wi-Fi + Cellular 128GB model and comes in three gorgeous metallic finishes including silver, gold and space gray and can be purchased at Apple.com, Apple’s Retail stores, select carriers and select Apple Authorized Resellers.
  • Apple Pencil will be available for $99 (US) and Smart Keyboard will be available in charcoal gray for $169 (US).**
  • iPad Pro will be available in Anguilla, Antigua and Barbuda, Australia, Austria, Belgium, Canada, Cayman Islands, China, Czech Republic, Denmark, El Salvador, Finland, France, Germany, Gibraltar, Greenland, Guatemala, Hong Kong, Hungary, Ireland, Isle of Man, Italy, Japan, Liechtenstein, Luxembourg, Malaysia, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Russia, Singapore, Slovenia, Spain, Sweden, Switzerland, Thailand, Trinidad and Tobago, Turkey, UAE, US, UK, Uruguay and US Virgin Islands.
  • New, Apple-designed polyurethane iPad Pro Smart Covers will be available for $59 (US) in charcoal gray and white. New iPad Pro Silicone Cases will be available for $79 (US) in charcoal gray and white.
  • Every customer who buys iPad Pro at an Apple Retail Store will be offered free Personal Setup to help them customize their iPad Pro by setting up email, showing them new apps from the App Store® and more, so they’ll be up and running with their new iPad Pro before they leave the store.
  • Anyone who wants to learn more about the new iPad Pro or iOS 9 can register for the free workshops offered at every Apple Store®. 

* Battery life depends on device settings, usage and other factors. Actual results may vary.
** Smart Keyboard for iPad Pro is available in a US English keyboard layout.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, OS X, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585

Andy Bowman
Apple
abowman@apple.com
(408) 783-0619
 


Apple Reports Record Fourth Quarter Results
CUPERTINO, California — October 27, 2015 — Apple® today announced financial results for its fiscal 2015 fourth quarter ended September 26, 2015. The Company posted quarterly revenue of $51.5 billion and quarterly net profit of $11.1 billion, or $1.96 per diluted share. These results compare to revenue of $42.1 billion and net profit of $8.5 billion, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9 percent compared to 38 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

The growth was fueled by record fourth quarter sales of iPhone®, the expanded availability of Apple Watch®, and all-time records for Mac® sales and revenue from services.

“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Tim Cook, Apple’s CEO. “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”

“Apple’s record September quarter results drove earnings per share growth of 38% and operating cash flow of $13.5 billion,” said Luca Maestri, Apple’s CFO. “We returned $17 billion to our investors during the quarter through share repurchases and dividends, and we have now completed over $143 billion of our $200 billion capital return program.”

Apple is providing the following guidance for its fiscal 2016 first quarter:
  • revenue between $75.5 billion and $77.5 billion
  • gross margin between 39 percent and 40 percent
  • operating expenses between $6.3 billion and $6.4 billion
  • other income/(expense) of $400 million
  • tax rate of 26.2 percent

Apple’s board of directors has declared a cash dividend of $.52 per share of the Company’s common stock. The dividend is payable on November 12, 2015, to shareholders of record as of the close of business on November 9, 2015.

Apple will provide live streaming of its Q4 2015 financial results conference call beginning at 2:00 p.m. PDT on October 27, 2015 at www.apple.com/quicktime/qtv/earningsq415. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2014, its Form 10-Q for the fiscal quarter ended December 27, 2014, its Form 10-Q for the fiscal quarter ended March 28, 2015, its Form 10-Q for the fiscal quarter ended June 27, 2015, and its Form 10-K for the fiscal year ended September 26, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 


FY 15 Fourth Quarter Results Conference Call
WHAT: Apple® FY 15 Fourth Quarter Results Conference Call

WHERE: Via conference call. The dial-in numbers for press are (855) 371-1642 (toll-free), (719) 219-0037 or (816) 581-1577. Please enter confirmation code 333778.

WHEN: Tuesday, October 27, 2015, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, October 27 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, November 10 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 795707.

WEBCAST: Apple will provide live audio streaming of its FY 15 Fourth Quarter Results Conference Call using Apple’s industry-leading HTTP Live Streaming software. The live webcast will begin at 2:00 p.m. PDT on Tuesday, October 27 at http://www.apple.com/quicktime/qtv/earningsq415 and will also be available for replay for approximately two weeks thereafter. Live audio streaming requires an iPhone®, iPad® or iPod touch® with Safari® on iOS 7.0 or later, a Mac® with Safari 6.0.5 or later on OS X® v10.8.5 or later or a PC with Microsoft Edge on Windows 10.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414



Apple Launches New Clean Energy Programs in China To Promote Low-Carbon Manufacturing and Green Growth
BEIJING — October 22, 2015 — Apple® today announced two new programs aimed at reducing the carbon footprint of its manufacturing partners in China. The programs will avoid over 20 million metric tons of greenhouse gas pollution in the country between now and 2020, equivalent to taking nearly 4 million passenger vehicles off the road for one year.

Apple also announced that construction on 40 megawatts of solar projects in the Sichuan Province is now complete. These solar installations produce more than the total amount of electricity used by Apple’s offices and retail stores in China, making Apple's operations carbon neutral in China.

“Climate change is one of the great challenges of our time, and the time for action is now,” said Tim Cook, Apple’s CEO. “The transition to a new green economy requires innovation, ambition and purpose. We believe passionately in leaving the world better than we found it and hope that many other suppliers, partners and other companies join us in this important effort.”

First, Apple is significantly expanding its clean-energy investments in China. Apple plans to build more than 200 megawatts of solar projects in the northern, eastern and southern grid regions of China, which will produce the equivalent of the energy used by more by than 265,000 Chinese homes in a year and will begin to offset the energy used in Apple’s supply chain.

Second, Apple is launching a new initiative to drive its manufacturing partners to become more energy efficient and to use clean energy for their manufacturing operations. Apple will partner with suppliers in China to install more than 2 gigawatts of new clean energy in the coming years.

Apple also will share best practices in procuring clean energy and building high-quality renewable energy projects, and provide hands-on assistance to some suppliers in areas like energy efficiency audits, regulatory guidance and building strong partnerships to bring new clean energy projects to China.

As part of Apple’s industry-leading program, Foxconn will construct 400 megawatts of solar, starting in the Henan Province, by 2018. Foxconn has committed to generate as much clean energy as its Zhengzhou factory consumes in final production of iPhone.

“We are excited to embark on this initiative with Apple. Our companies share a vision for driving sustainability and I hope that this renewable energy project will serve as a catalyst for continued efforts to promote a greener ecosystem in our industry and beyond,” said Terry Gou, founder and CEO of Foxconn Technology Group. “Sustainability is a core pillar in Foxconn’s strategy and we are committed to investing in green manufacturing.”

“Being responsible, protecting air and water, and driving clean energy are at the heart of Apple’s commitment to China,” said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “These projects go beyond Apple’s operations in China to help our suppliers adopt clean renewable energy.”

Apple has taken significant steps to protect the environment by transitioning from fossil fuels to clean energy. Today the company is powering 100 percent of its operations in China and the US, and more than 87 percent of its worldwide operations, with renewable energy.

Learn more about Apple’s environmental efforts at www.apple.com/environment.

Apple in China
Apple operates 19 corporate offices and 24 retail stores in Greater China, directly employing 10,000 people. In total, Apple has helped create and support over 4.4 million jobs in China, including at least 1.4 million iOS app developer jobs and other positions related to the iOS ecosystem.
Developers in China have earned more than $4 billion through the worldwide sale of apps on the App Store®, with over half of that amount paid in the last 12 months alone.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu
Apple
carolyn_wu@apple.com
+86 10 8525 5952

Alisha Johnson
Apple
alisha_johnson@apple.com
(573) 673-1287
 


Apple Announces New ResearchKit Studies for Autism, Epilepsy & Melanoma
CUPERTINO, California — October 15, 2015 — Apple® today announced that ResearchKit™ is enabling new research studies on autism, epilepsy and melanoma. ResearchKit turns iPhone® into a powerful tool for medical research by helping doctors, scientists and other researchers gather data more frequently and more accurately from participants using iPhone apps. With ResearchKit, study participants can review an interactive informed consent process, easily complete active tasks or submit survey responses, and choose how their health data is shared with researchers, making contributions to medical research easier than ever. Researchers and developers have already contributed to ResearchKit, with more than 50 researchers adding to the open source framework.

“We’re honored to work with world-class medical institutions and provide them with tools to better understand diseases and ultimately help people lead healthier lives,” said Jeff Williams, Apple’s senior vice president of Operations. “In just six months, ResearchKit apps studying everything from asthma and diabetes to Parkinson’s disease, are already providing insights to scientists around the world and more than 100,000 participants are choosing to contribute their data to advance science and medical research.”

With user permission, researchers designing studies using ResearchKit can also access data from the Health app such as weight, blood pressure, glucose levels, and other data measured by third-party devices and apps, to capture real-time data right from the iPhone. Access to the accelerometer, microphone, gyroscope and GPS sensors in iPhone deliver additional insight into a participant’s gait, motor impairment, fitness, speech and memory, delivering more objective data to medical researchers.

New ResearchKit Studies
Autism: Duke University and Duke Medicine are launching “Autism & Beyond” for parents with concerns about autism and other developmental issues. The Duke research team is looking at whether the front-facing camera on an iPhone can be used to detect signs of developmental issues at a much younger age. The app uses novel emotion detection algorithms to measure a child’s reaction to videos shown on iPhone. Duke is partnering with Peking University in China and other international partners to conduct the study. 

“Autism & Beyond combines well-established screening questionnaires with a new video technology that makes it possible to analyze the emotions of children so that we may one day be able to automate the screening for conditions such as autism and anxiety,” said Ricky Bloomfield, Director of Mobile Technology Strategy and Assistant Professor in Internal Medicine & Pediatrics at Duke University. “ResearchKit enables us to put an entire medical study in a single app, reaching so many more people than we ever could before.”

Epilepsy: The EpiWatch app developed by Johns Hopkins is the first study of its kind to be conducted with Apple Watch using ResearchKit. The study will test whether the wearable sensors included in Apple Watch can be used to detect the onset and duration of seizures. During the first phase of this study, researchers will use a custom complication on the Apple Watch to provide patients with one-touch access to trigger the custom watch app to capture accelerometer and heart rate sensor data to capture the digital signature of their seizure and send an alert to a loved one. The app will keep a log of all seizures and the participant’s responsiveness during the event. The app also helps participants manage their disorder by tracking their medication adherence and by screening for side effects, while allowing participants to compare their condition with others in the research study.

“Epilepsy impacts over 2 million people in the United States. This new app, designed using ResearchKit, provides patients with interactive activities that help them manage their condition now, and opens the door to developing an app that can detect various seizure types and alert family and caregivers,” says Gregory Krauss, M.D., Professor of Neurology at the Johns Hopkins University School of Medicine. “Now we have the opportunity to use technology to monitor seizures across the country and collect data in a totally new way.”

Melanoma: Oregon Health & Science University is studying whether digital images taken on an iPhone can be used to learn about mole growth and melanoma risks and could help people better manage skin health by photographing and measuring mole size over time. Research participants will be able to document mole changes and share them directly with health professionals, and researchers will be able to capture images from tens of thousands of iPhone users around the globe to help create detection algorithms which can be used in future studies to potentially screen for melanoma.

“Melanoma is the poster child for early detection. If we can identify melanomas earlier by creating a simple way for patients to share images of their moles we can learn more about the progression of the disease,” said Sancy Leachman, M.D., Ph.D. Chair of Dermatology and Director, Melanoma Research Program, at the Knight Cancer Institute. ”Expanding our pool of research participants is a critical step in gaining the information we need. ResearchKit makes this easier than ever with the development of a simple iPhone app.”

Expansion of ResearchKit Framework
Researchers and developers using the open source software framework continue to contribute to ResearchKit with new modules, active tasks and custom surveys. The Active Task module enables researchers to gather more targeted data for their study by inviting participants to perform activities that generate data using iPhone’s advanced sensors. Initial Active Task modules included tasks to measure motor activities, fitness, cognition and voice. 

In just six months, more than 50 researchers have contributed active tasks to support new methods of research, including tasks to study tone audiometry for hearing loss; the ability to measure reaction time through delivery of a known stimulus to a known response; a timed walk test; PSAT to assess the speed of information processing and working memory, and the mathematical puzzle Tower of Hanoi often used for cognition studies. Additional contributions to the ResearchKit framework include iPad® support, image capture and the ability to add pie charts, line graphs and discrete graphs for more detailed dashboards. 

For more information on ResearchKit, visit www.apple.com/researchkit and for details on how to access the open source framework, visit www.researchkit.org.

To learn more about existing studies using ResearchKit, visit www.appstore.com/researchkit. ResearchKit studies are available in Austria, China, Germany, Hong Kong, Switzerland, the UK and the US.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386

Catherine Anderson
Apple
catherine_anderson@apple.com
(669) 227-0491
 


Apple Updates iMac Family with Stunning New Retina Displays
CUPERTINO, California — October 13, 2015 — Apple® today updated the entire iMac® family, bringing a stunning new Retina® 4K display to the 21.5-inch iMac for the first time and the Retina 5K display to every 27-inch iMac. The new Retina displays make photos and videos more immersive and true-to-life thanks to a wider color gamut and spectacular image quality. The updated iMacs also feature more powerful processors and graphics, two Thunderbolt® 2 ports and new storage options that make the high-performance Fusion Drive even more affordable. 

Apple today also introduced a new lineup of wireless accessories including the all-new Magic Keyboard™, Magic Mouse® 2 and Magic Trackpad® 2. The Magic devices have been redesigned to feel more comfortable than ever, and feature rechargeable batteries that completely eliminate the need for disposable batteries. The new Magic Trackpad 2 also brings Apple’s revolutionary Force Touch interface to the desktop, adding a new dimension to the iMac experience. 

“From the first iMac to today, the spirit of iMac has never wavered — deliver the ultimate desktop experience with the latest technologies, gorgeous displays and cutting-edge designs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most stunning iMacs we’ve ever made. With our gorgeous new Retina displays, more powerful processors and graphics and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience.”

With Retina display, text appears sharper than ever, videos are unbelievably lifelike and you can see new levels of detail in your photos. The 21.5-inch iMac is available with the all-new Retina 4K display featuring an amazing 4096 x 2304 resolution and 9.4 million pixels, 4.5 times more than the standard 21.5-inch iMac display. Every 27-inch iMac features a Retina 5K display, the world’s highest resolution all-in-one display with a stunning 14.7 million pixels, 7 times more pixels than an HD display. With a Retina display now on the 21.5-inch iMac and every 27-inch iMac, iMac with Retina display is more affordable than ever.

The new Retina displays feature a wider color gamut that brings more brilliant and true-to-life colors to your desktop. With standard sRGB-based displays, many of the colors you see in real life never make it to your screen. The new Retina 5K and 4K displays feature a wider P3-based color gamut that provides a 25 percent larger color space, and with more available colors, images are more vivid, reveal even greater detail and appear more lifelike than ever.

Faster and more powerful than ever, the new 27-inch iMac with Retina 5K display now comes with sixth-generation Intel Core processors and the latest AMD high-performance graphics that deliver up to 3.7 teraflops of compute power. The new 21.5-inch iMac with Retina 4K display features a fifth-generation Intel Core processor and enhanced Intel Iris Pro Graphics. Two Thunderbolt 2 ports now come standard on all iMacs and deliver up to 20Gbps data transfer speeds for external drives and high-performance peripherals. And three stream 802.11ac Wi-Fi allows iMac to support up to 1.3Gbps wireless networking.*

Fusion Drive combines the large storage capacity of a hard drive with the high performance of flash to deliver shorter boot times and faster access to apps and files. Fusion Drive works in conjunction with OS X® to adapt to the way you use your iMac and automatically moves the files and apps you use most often to flash storage. The incredible performance of Fusion Drive is now more affordable with a new, lower-priced configuration that pairs a 1TB hard drive with 24GB of fast flash. Fusion Drive is also available with 2TB and 3TB configurations with 128GB of fast flash for more demanding workloads. For the ultimate in storage performance, optional all flash storage is available up to 1TB and is now up to 2.5 times faster.** 

The all-new Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2 are more comfortable, capable and environmentally friendly. Designed around a built-in rechargeable lithium-ion battery, all three accessories eliminate the need for disposable batteries and feature a noticeably more solid internal structure and quality feel. The new Magic Keyboard features a full-size keyboard in a sleek new design that takes up 13 percent less space on your desktop. With a new scissor mechanism and lower profile, the Magic Keyboard provides an incredibly stable, precise and comfortable typing experience. The new Magic Mouse 2 is lighter, sturdier and features an optimized foot design for a smoother glide. The new Magic Trackpad 2 features a 29 percent larger surface and brings Force Touch to the desktop for the first time. Force Touch enables a range of new ways to interact with your Mac®, including the new Force click to quickly look up a word, preview a file or bring up a map from an address. The new Magic devices pair instantly with your Mac as soon as they are plugged in via the Lightning®-to-USB charging cable, and can last about a month or more on a full charge.***

Every new Mac comes with OS X El Capitan, the latest version of OS X that refines the Mac experience and improves system performance. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, with updates to window management, built-in apps and Spotlight® search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email — faster and more responsive. El Capitan was specifically designed for the Retina display and features a new system font called San Francisco that has been fine-tuned for optimal readability on a Retina display.

iMovie®, GarageBand® and the suite of iWork® apps come free with every new iMac. iMovie, updated today to support 4K video, lets you easily create beautiful movies, and you can use GarageBand to make new music or learn to play piano or guitar. The iWork suite of Pages®, Numbers® and Keynote® makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud® let you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.

Pricing & Availability
The 27-inch iMac with Retina 5K display is available today at Apple.com, Apple’s retail stores and select Apple Authorized Resellers. The 27-inch iMac comes in three models starting at $1,799 (US), $1,999 (US) and $2,299 (US). Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

The 21.5-inch iMac is available today at Apple.com, Apple’s retail stores and select Apple Authorized Resellers. The 21.5-inch iMac is available in three models starting at $1,099 (US) and $1,299 (US) and with a Retina 4K display starting at $1,499 (US). Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

Every new iMac comes standard with the new Magic Keyboard and Magic Mouse 2, and customers can order the new Magic Trackpad 2 as an option. The new Magic accessories are also available at Apple.com, Apple’s retail stores and select Apple Authorized Resellers. Magic Keyboard is available starting today for $99 (US). Magic Mouse 2 is available starting today for $79 (US). And the Magic Trackpad 2 is available starting today for $129 (US).

*Actual speed will vary based on range, connection rate, site conditions, size of network and other factors.

**Testing conducted by Apple in September 2015 using preproduction and shipping 27-inch iMac configurations. For more information visit www.apple.com/imac/features.

***Testing conducted by Apple in September 2015 using preproduction Magic Keyboard, Magic Mouse 2 and Magic Trackpad 2 devices, firmware and software with shipping iMac systems.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391
 


Enhanced Editions of Harry Potter Series Now Available Exclusively on iBooks for iPhone, iPad & iPod touch
CUPERTINO, California and LONDON — October 8, 2015 — Apple® today announced that enhanced editions of all seven books in J.K. Rowling’s Harry Potter series are now available exclusively on the iBooks Store℠ for readers around the world to enjoy on their iPhone®, iPad®, iPod touch® and Mac®. Customers can download individual books featuring full original text, interactive animations and elaborate artwork bringing these beloved stories to life in a unique way. Harry Potter fans will also find annotations throughout their literary journey, written by the author herself. 
 
“I’m thrilled to see the Harry Potter books so beautifully realised on iBooks for the digital world; the artwork and animations in these enhanced editions bring the stories alive in a delightful new way,” said J.K. Rowling.
 
“Harry Potter fans are going to love how their favorite stories come to life,” said Tim Cook, Apple’s CEO. “J.K. Rowling’s legendary series is perfect for enjoying on your iPad or iPhone and we’re thrilled to offer them exclusively on the iBooks Store.”
 
Until now, the Harry Potter digital books have only been available for readers to purchase through the Pottermore Shop. Starting today, iBooks® users can experience the books with all new exclusive custom covers for each title, and typography including the custom Harry Potter typefaces and new section headers and drop caps.
 
The iBooks Store is available in 52 countries and offers dozens of categories including cookbooks, history books, biographies, picture books and children’s books, with free books available in 155 countries. 
 
Availability
Today, the Harry Potter Enhanced Editions are available in English for $9.99 (USD) each in 32 countries. Pre-orders also begin today for French, German and Spanish versions, and will be available on November 9 in 18 additional countries. 
 
Harry Potter fans can explore other magical content including Harry Potter movies, soundtrack albums and apps on the custom Harry Potter page on iBooks at www.iTunes.com/HarryPotter
 
About Pottermore
Pottermore is the digital entertainment, news and e-commerce company from J.K. Rowling, inspired by the Harry Potter books and the wider Wizarding World. Launched in 2012, it is also the global publisher of the Harry Potter eBooks and digital audio books. As the digital heart of J.K. Rowling’s Wizarding World, pottermore.com is dedicated to unlocking the power of imagination. It offers news, features, and articles as well as new and previously unreleased writing by J.K. Rowling.
 
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
 
Press Contacts:
Christine Monaghan
Apple
+1 (408) 974-8850
 
Howard Polskin
Pottermore
+1 (917) 751-4407
 



James Bell Joins Apple’s Board of Directors
CUPERTINO, California — October 1, 2015 — Apple® today announced that James A. Bell, former chief financial officer and corporate president of The Boeing Company, has been elected to Apple’s board of directors. Bell brings more than four decades of experience in finance, strategic planning and leadership in complex organizations. During his 38-year career at Boeing, he also oversaw Boeing Capital Corporation and Boeing Shared Services, and was interim CEO of The Boeing Company in 2005.

“James brings a wealth of global, financial and industrial experience from his successful career at Boeing as corporate president and CFO,” said Tim Cook, Apple’s CEO. “I am thrilled to welcome him to Apple’s board of directors and I look forward to working with him.”

“We look for outstanding individuals to strengthen our board’s breadth of talent and depth of knowledge, and we are very happy to have identified a fantastic person in James Bell,” said Art Levinson, Apple’s chairman. “I’m confident that he will make many important contributions to Apple.”

“I am an avid user of Apple products and have a tremendous respect for the company’s ability to innovate,” said Bell. “I am delighted to join the Apple board and look forward to contributing to its continued success in any way I can.”

Bell is a member of the board of directors of JP Morgan Chase, Dow Chemical Company, CDW, and a Trustee of Chicago’s Rush University Medical Center. He has also worked with New Leaders for New Schools to help develop talented teachers and principals, and served on many community-based boards. Bell attended California State University, Los Angeles where he earned a bachelor’s degree in Accounting.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414



Apple Brings Apple Music, iTunes Movies & iBooks to Customers in China Starting Today
BEIJING ― September 30, 2015 ― Apple® today announced that Apple Music™, iTunes® Movies and iBooks® are now available to customers in China. Apple Music combines an extensive and diverse music library with the knowledge of world-class music experts who have programmed playlists and radio stations just for you. Launching with millions of songs in its catalog, Apple Music in China features music from artists including Eason Chan, Li Ronghao, JJ Lin and G.E.M., as well as a wide range of international artists including Taylor Swift, Ed Sheeran and many more. Fans can also rent or purchase movies from a great selection of Chinese studios as well as Hollywood blockbusters on the iTunes Store®, in addition to enjoying paid and free books from the iBooks Store℠. For the first time, customers in China will have access to Apple’s entertainment ecosystem with music, movies and books right at their fingertips.

“Customers in China love the App Store and have made it our largest market in the world for app downloads,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “One of the top requests has been more great content and we’re thrilled to bring music, movies and books to China, curated by a local team of experts.” 

Apple Music
Apple Music is a single, intuitive app that combines the best ways to enjoy music — all in one place. You can stream any Apple Music song, playlist or album, and download it for future offline listening. Our world class music experts have programmed an abundance of playlists for any genre or activity, in addition to creating hand-crafted radio stations powered by Apple Music’s extensive music catalog. Apple Music also offers an invaluable way for artists to connect with fans. Through Connect, artists can share lyrics, backstage photos, videos or even release their latest song directly to fans from their iPhone®. Apple Music in China features an incredible selection of local and international music from all the major and many independent labels, with more music being added regularly.  Customers can enjoy Apple Music on their iPhone, iPad®, iPod touch®, Mac®, PC and Android phones.* 

iTunes Movies
Through the iTunes Store, customers can rent or purchase movies, with most titles available in stunning HD, and enjoy the ultimate movie experience from any device, wherever and whenever they want. Check out recent blockbusters such as “Jurassic World,” “Furious 7,” and “Avengers: Age of Ultron,” as well as movies from local studios including Bona, Huayi Brothers and 1905. With iTunes Extras®, customers can also experience special features such as behind-the-scenes footage. As a token of appreciation, the recent Chinese hit, “The Taking of Tiger Mountain,” will be offered for free to all customers in China for a limited time.

iBooks 
The iBooks Store offers customers a wide selection of both paid and free Chinese language books from top local publishers, including “Big Head Son & Little Head Dad” by Zheng Chunhua, “The Family Belongings of Chinese People” by Ma Hongjie, and for the first time in China, Stephenie Meyer’s “Twilight” series will be available in a digital format. Purchased books are available anytime on customers’ Apple devices.

With iCloud®, all of your iTunes purchases can be accessed from your iPhone, iPad, iPod touch, Mac or PC regardless of which device you used to make the purchase. iCloud also remembers where you are in your favorite movies or books no matter which device you’re viewing them on.

Pricing & Availability
Starting on September 30, music fans in China are invited to a three-month trial membership of Apple Music, after which a 10 RMB/month subscription fee will apply. There will also be a family plan providing service for up to six family members available for just 15 RMB/month. Apple Music requires initial sign up. At the end of the trial period, the membership will automatically renew and payment method will be charged on a monthly basis until auto-renewal is turned off in account settings. Family plan requires iCloud Family Sharing. Visit http://www.apple.com/cn/icloud/family-sharing/ for more information.

Movies on iTunes will be available starting at 5 RMB for rental in HD and 18 RMB to buy new releases in HD. Paid iBooks start at 0.5 RMB.

*Apple Music will be coming to Android phones this fall. 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Carolyn Wu 
Apple
carolyn_wu@apple.com
+86 108 525 5952

Stephanie Saffer 
Apple
ssaffer@apple.com
+ 1 (408) 974-5160



OS X El Capitan Available as a Free Update Tomorrow
CUPERTINO, California — September 29, 2015 — Apple® today announced that OS X® El Capitan, the latest major release of the world’s most advanced desktop operating system, will be available on Wednesday, September 30 as a free update for Mac® users. El Capitan builds on the groundbreaking features and beautiful design of OS X Yosemite, refining the Mac experience with updates to window management, built-in apps and Spotlight® search, and performance improvements to make everyday activities — like launching and switching apps, opening PDFs and accessing email — faster and more responsive.

“People love using their Macs, and one of the biggest reasons is the power and ease-of-use of OS X,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “El Capitan refines the Mac experience and improves performance in a lot of little ways that make a very big difference. Feedback from our OS X beta program has been incredibly positive and we think customers are going to love their Macs even more with El Capitan.”

Refinements to the Mac Experience
El Capitan gives you simpler and smarter ways to do the things you do most with your Mac. A streamlined Mission Control® makes it easier to see and organize everything you have open on your Mac. With a single swipe, Mission Control arranges all your windows in a single layer so you can find the window you need even faster. When your desktop gets crowded, simply drag a window to the top of your screen to create a new Space and spread out your work. And the new Split View feature automatically positions two app windows side-by-side in full screen so you can work with both apps without distraction. 

Spotlight gets even smarter in El Capitan. You can now use Spotlight to check stock prices, weather conditions and forecasts, sports scores, schedules and standings, and even athlete information. You can also search with Spotlight to find a file using natural language. Simply type “email from Harrison in April” or “presentation I worked on yesterday” and Spotlight will help you find exactly what you are looking for. You can resize the Spotlight window to display more results or move it anywhere on your desktop.

OS X built-in apps are even better in El Capitan. Safari® now features Pinned Sites to keep your favorite websites open and active and a new mute button to quickly silence browser audio from any tab. Mail introduces Smart Suggestions, which recognizes names or events in a Mail message and prompts you to add them to your contacts or calendar with a single click. You can also swipe to delete messages, just like in iOS, and juggle multiple emails while Mail is in full screen. In Photos, you can now edit locations, batch change descriptions, sort albums by date or title, and take editing to the next level with third-party editing extensions from your favorite developers.

El Capitan features an all-new Notes app that lets you drag and drop photos, PDFs, videos and other files into a note, and add content directly from other apps, such as Safari web links or Maps locations, using the Share menu. Easy-to-create checklists help you keep track of important to-do items, and the new Attachments Browser organizes your attachments in one simple view, making it easy to find what you’re looking for. With iCloud®, your notes stay in sync so you can create notes on one device and edit them or check off items on your other devices.

Improvements to System Performance
OS X El Capitan improves system performance across your Mac, making many of the things you do everyday faster and more responsive. Metal™, Apple’s groundbreaking graphics technology, accelerates Core Animation and Core Graphics to boost system-level rendering by up to 50 percent, and efficiency by up to 40 percent, resulting in faster graphics performance for everyday apps.* Metal also takes full advantage of your CPU and GPU, delivering up to 10 times faster draw call performance for a richer, more fluid experience in games and pro apps.*

El Capitan also features enhanced international language support, including a new Chinese system font for both Traditional and Simplified, with 50,000 beautifully designed characters for crisp on-screen readability. Chinese keyboard input methods now offer regularly updated vocabulary lists and a smarter candidate window. El Capitan makes entering Japanese text faster by automatically transforming Hiragana into written Japanese and reducing the need to individually select and confirm word conversions. You can now also select the perfect font for your documents using four new Japanese typefaces. 

Pricing & Availability
OS X El Capitan is available as a free update starting Wednesday, September 30 from the Mac App Store℠. El Capitan supports all Macs introduced in 2009 and later, and some models introduced in 2007 and 2008.

*Testing conducted by Apple in August 2015 using 2.7GHz Intel Core i5–based 13-inch MacBook Pro systems with 128GB of flash storage and 8GB of RAM. Tested with prerelease OS X v10.11. Not all features are available on all devices. Performance will vary based on system configuration, application workload, and other factors.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne@apple.com
(408) 974-3391



Apple Announces Record iPhone 6s & iPhone 6s Plus Sales
CUPERTINO, California — September 28, 2015 — Apple® today announced it has sold more than 13 million new iPhone® 6s and iPhone 6s Plus models, a new record, just three days after launch. iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning October 9 including Italy, Mexico, Russia, Spain and Taiwan. The new iPhones will be available in over 130 countries by the end of the year.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” said Tim Cook, Apple’s CEO. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9.”

iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface with 3D Touch, which senses how deeply you press the display, letting you do essential things more quickly and simply. The new iPhones introduce Live Photos, which bring still images to life, transforming instants frozen in time into unforgettable living memories. Live Photos, 3D Touch, 12-megapixel iSight® camera, 5-megapixel FaceTime® HD camera with Retina® Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps*, and an all-new News app for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.

Customers are encouraged to check the Apple Store® app or Apple.com to receive updates on availability and estimated delivery dates. Every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup service, helping them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store. Customers can also learn more about iOS 9 and their new device through free workshops at all Apple retail stores worldwide. In the US, the new iPhones are also available through AT&T, Sprint, T-Mobile, Verizon Wireless and additional carriers, and select Apple Authorized Resellers including Best Buy, Target and Walmart.

iPhone 6s and iPhone 6s Plus will roll out worldwide to more than 40 additional countries and territories beginning October 9 including Andorra, Austria, Belgium, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Greece, Greenland, Hungary, Iceland, Ireland, Isle of Man, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Maldives, Mexico, Monaco, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Taiwan. On October 10, countries include Bahrain, Jordan, Kuwait, Qatar, Saudi Arabia and United Arab Emirates. iPhone 6s and iPhone 6s Plus will be available in India, Malaysia and Turkey on Friday, October 16 and in over 130 countries by the end of the year.

Sales completed by Saturday, September 26 will be included in Apple’s 2015 fourth fiscal quarter results, and sales completed on Sunday, September 27 will be included in Apple’s 2016 first fiscal quarter results.

Pricing & Availability
  • iPhone 6s and iPhone 6s Plus are available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.**
  • Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes are also available.
  • Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program. Monthly payments start at $32 (US) and $37 (US), respectively. For more information on the iPhone Upgrade Program visit www.apple.com/shop/iphone/iphone-upgrade-program or a US Apple Retail Store.***
  • Customers can visit Apple.com to reserve their iPhone for pick-up at their local Apple Store, based on availability. Most Apple stores also have iPhone available for walk-in customers each day.

*Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
**Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply.
***The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with Citizens Bank, N.A. and iPhone activation with a national carrier — AT&T, Sprint, T-Mobile or Verizon. Full terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Alex Kirschner
Apple
alexkirschner@apple.com
(408) 974-2479



iPhone 6s & iPhone 6s Plus Arrive on Friday, September 25
CUPERTINO, California — September 21, 2015 — Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, will be available at 8:00 a.m. local time on Friday, September 25 at Apple’s retail stores. Stores will have the new iPhones available for walk-in customers who are encouraged to arrive early.1 Both models will also be available on Friday from AT&T, Sprint, T-Mobile, Verizon Wireless, additional carriers and select Apple Authorized Resellers. Apple also announced the fastest iOS adoption ever, with more than 50 percent of devices already using iOS 9.2
 
“Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can't wait to get our most advanced iPhones ever into customers’ hands starting this Friday,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple’s history.”
 
iPhone 6s and iPhone 6s Plus bring a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface with 3D Touch, which senses how deeply you press the display, letting you do essential things more quickly and simply. The new iPhones introduce Live Photos, which bring still images to life, transforming instants frozen in time into unforgettable living memories. Live Photos, 3D Touch, 12-megapixel iSight® camera, 5-megapixel FaceTime® HD camera with Retina® Flash and more are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life. iPhone 6s and iPhone 6s Plus are designed with the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.
 
iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri® features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.3 The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your devices.
 
Pricing & Availability
  • iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.4
  • Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program. Monthly payments start at $32 (US) and $37 (US), respectively.5 For more information on the iPhone Upgrade Program visit www.apple.com/shop/iphone/iphone-upgrade-program or a US Apple Retail Store. 
  • Both models will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US.
  • Beginning September 26, customers will be able to visit Apple.com to reserve their iPhone for pick-up at their local Apple Store®, based on availability. Most Apple stores will also have iPhone available for walk-in customers each day.
  • Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes will also be available.
  • Every customer who buys an iPhone 6s or iPhone 6s Plus at an Apple Retail Store will be offered free Personal Setup to help them customize their iPhone by setting up email, showing them new apps from the App Store℠ and more, so they’ll be up and running with their new iPhone before they leave the store.
  • Anyone who wants to learn more about the new iPhones or iOS 9 can register for the free workshops offered at every Apple store. 
 
1 iPhone is available by reservation only in China, Hong Kong, Japan and US stores in tax-free states. 
2 As measured by the App Store on September 19, 2015.
3 Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
4 Prices are rounded to the nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply.
Prices are rounded to the nearest dollar. The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with a 0% Annual Percentage Rate from Citizens Bank, N.A. (subject to any interest, fees, or other costs payable to the issuer of the credit card), purchase of AppleCare+ and iPhone activation with a national carrier — AT&T, Sprint, T-Mobile or Verizon. Full terms apply.
 
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
 
Press Contacts:
Nick Leahy
Apple
nleahy@apple.com
(408) 862-5012
 
Alex Kirschner
Apple
alexkirschner@apple.com
(408) 974-2479
 


Apple Introduces iPhone 6s & iPhone 6s Plus
SAN FRANCISCO — September 9, 2015 — Apple® today announced iPhone® 6s and iPhone 6s Plus, the most advanced iPhones ever, adding a powerful new dimension to iPhone’s revolutionary Multi-Touch™ interface. The new iPhones introduce 3D Touch, which senses force to enable intuitive new ways to access features and interact with content. iPhone 6s and iPhone 6s Plus feature Retina® HD displays made from the strongest glass on any smartphone and 7000 series aluminum, the same alloy used in the aerospace industry, in gorgeous metallic finishes that now include rose gold.

iPhone 6s and iPhone 6s Plus also introduce a transformative new approach to photography called Live Photos, bringing still images to life by capturing a moment in motion. Live Photos, 3D Touch and other advancements in the new iPhones are powered by the Apple-designed A9 chip, the most advanced chip ever in a smartphone, delivering faster performance and great battery life.

“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most advanced iPhones ever, with 7000 series aluminum, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”

3D Touch
iPhone 6s and iPhone 6s Plus introduce new ways to navigate and experience iPhone by sensing pressure to enable new gestures — Peek and Pop™ — so you can dip in and out of content without losing your place. Press lightly to Peek at a photo, email, web page or other content, and press a little deeper to Pop into the content itself. With Quick Actions, 3D Touch provides shortcuts to the things you do most, so you can send a message or take a selfie with just a simple press from the Home screen.

Camera Innovations
The world’s most popular camera is even better in the new iPhones with new ways to capture and relive unforgettable moments. iPhone 6s and iPhone 6s Plus introduce Live Photos, which go beyond snapshots to capture moments in motion. Live Photos are beautiful 12-megapixel photos that, with just a press, reveal the moments immediately before and after the shot was taken, so you can enjoy a living memory rather than an instant frozen in time.

High-definition video improves with support for 4K — with a resolution of 3840 x 2160, delivering over 8 million pixels — and the expansion of optical image stabilization to video on iPhone 6s Plus, for taking beautiful videos in lower light. After capturing 4K video, you can edit on your Mac®, PC, iPad® and with the latest version of iMovie® on iPhone, you can even edit two simultaneous streams.

Additional camera advancements include:
  • a new state-of-the-art 12-megapixel sensor with advanced pixel technology and Apple-designed image signal processor, for truer colors and sharper, more detailed photos; and
  • a new 5-megapixel FaceTime® HD camera and Retina Flash, which momentarily makes the display three times brighter with True Tone® lighting, for wonderfully bright selfies in low light.

Advanced Technology
A9, Apple’s third-generation 64-bit chip powers these innovations with 70 percent faster CPU and 90 percent faster GPU performance than the A8, all with gains in energy efficiency for great battery life. The A9 chip and iOS 9 are architected together for optimal performance where it matters most, in real world usage. M9, Apple’s next-generation motion coprocessor, is embedded into A9, allowing more features to run all the time at lower power, including “Hey Siri,” without iPhone needing to be plugged in.

With advanced wireless technologies including faster Wi-Fi and LTE Advanced, iPhone 6s and iPhone 6s Plus users can browse, download and stream content even faster.¹ The new iPhones also support up to 23 LTE bands — the most in any smartphone — for better worldwide roaming.

iOS 9, the world’s most advanced mobile operating system, brings more intelligence to iPhone with proactive assistance, powerful search and improved Siri® features, all while protecting users’ privacy. Built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.² The foundation of iOS is even stronger with software updates that require less space to install and advanced security features 
to further protect your devices.

Pricing & Availability
  • iPhone 6s and iPhone 6s Plus will be available in gold, silver, space gray and the new rose gold metallic finishes for $0 down with 24 monthly payments starting at $27 (US) and $31 (US), respectively, from Apple’s retail stores in the US, Apple.com, select carriers and Apple Authorized Resellers.³
  • Exclusively at Apple’s retail stores in the US, customers can choose their carrier and get an unlocked iPhone 6s or iPhone 6s Plus with the opportunity to get a new iPhone annually and AppleCare+ on the new iPhone Upgrade Program with monthly payments starting at $32 (US) and $37 (US), respectively.⁴
  • Both models will be available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK and the US beginning Friday, September 25, with pre-orders beginning Saturday, September 12.
  • Apple-designed accessories including leather and silicone cases in a range of colors and Lightning Docks in color-matched metallic finishes will also be available.

¹ Data plan required. LTE Advanced and LTE are available in select markets and through select carriers. Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see www.apple.com/iphone/LTE.
² Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.
³ Prices are rounded to nearest dollar and are based on 24 monthly installment payments. Taxes and activation fees may be due at sale. Carrier terms and eligibility may apply.
⁴ The iPhone Upgrade Program is available to qualified customers only with a valid US personal credit card. Requires a 24-month installment loan with Citizens Bank, N.A. and iPhone activation with a national carrier — AT&T, Sprint, T-Mobile or Verizon. Full terms apply.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:

Press Contacts:
Teresa Brewer
Apple
tbrewer@apple.com
(408) 974-6851

Alex Kirschner
Apple
alexkirschner@apple.com
(408) 974-2479



Apple Brings Innovation Back to Television with The All-New Apple TV
SAN FRANCISCO — September 9, 2015 — Apple® today announced the all-new Apple TV®, bringing a revolutionary experience to the living room based on apps built for the television. Apps on Apple TV let you choose what to watch and when you watch it.The new Apple TV’s remote features Siri®, so you can search with your voice for TV shows and movies across multiple content providers simultaneously.

The all-new Apple TV is built from the ground up with a new generation of high-performance hardware and introduces an intuitive and fun user interface using the Siri Remote™. Apple TV runs the all-new tvOS™ operating system, based on Apple’s iOS, enabling millions of iOS developers to create innovative new apps and games specifically for Apple TV and deliver them directly to users through the new Apple TV App Store™. 

“There has been so much innovation in entertainment and programming through iOS apps, we want to bring that same excitement to the television,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Apps make the TV experience even more compelling for viewers and we think apps represent the future of TV.” 

The new Siri Remote dramatically simplifies how you select, scroll and navigate through your favorite content while bringing unique interactivity to the new Apple TV by using a glass touch surface that handles both small, accurate movements as well as big, sweeping ones. Adding touch to Apple TV creates a natural, connected experience, even if the TV screen is on the other side of the room. Developers can take advantage of the built-in accelerometer and gyroscope, and the touch surface on the Siri Remote to create games and other app experiences that have never been seen on TV before.

With Siri, you can use your voice to search TV shows and movies by title, genre, cast, crew, rating or popularity, making it easy to say things like “Show me New Girl,” “Find the best funny movies from the ‘80s,” “Find movies with Jason Bateman” and “Find popular TV shows for kids.” Apple TV will search iTunes® and popular apps from Netflix, Hulu, HBO and Showtime, displaying all the ways the resulting TV shows and movies can be played. Siri also offers playback control and on-screen navigation, as well as quick access to sports, stock and weather information.* 

tvOS is the new operating system for Apple TV, and the tvOS SDK provides tools and APIs for developers to create amazing experiences for the living room the same way they created a global app phenomenon for iPhone® and iPad®. The new, more powerful Apple TV features the Apple-designed A8 chip for even better performance so developers can build engaging games and custom content apps for the TV. tvOS supports key iOS technologies including Metal™, for detailed graphics, complex visual effects and Game Center, to play and share games with friends.

Pricing & Availability 
The new Apple TV will be available at the end of October starting at $149 (US) for a 32GB model and $199 (US) for a 64GB model from Apple.com, Apple’s retail stores and select Apple Authorized Resellers. A new Xcode® beta is available for developers today that includes the tvOS SDK at developer.apple.com/xcode/downloads. Developers can request an Apple TV developer kit at developer.apple.com/tvos/.

*Siri availability and functionality varies by country. Subscription required for some content.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:

Press Contacts:
Christine Monaghan 
Apple
cmonaghan@apple.com
(408) 974-8850

Tom Neumayr 
Apple
tneumayr@apple.com
(408) 974-1972


Apple Introduces iPad Pro Featuring Epic 12.9-inch Retina Display
SAN FRANCISCO — September 9, 2015 — Apple® today introduced the all-new iPad Pro™, featuring a stunning 12.9-inch Retina® display with 5.6 million pixels, the most ever in an iOS device, and groundbreaking performance with the new 64-bit A9X chip, rivaling most portable PCs. The new larger iPad Pro is thin and light and provides all-day battery life. There are more than 850,000 apps in the App Store℠ designed specifically for iPad®, and the new iPad Pro will enable a new generation of advanced apps for everything from productivity, design, illustration, engineering and medical, to education, gaming and entertainment.

Apple today also introduced Apple Pencil™ for iPad Pro, a precision input device available for purchase separately, which makes drawing and sketching feel remarkably fluid and natural. The touch subsystem of the Multi-Touch™ display in iPad Pro has been redesigned to work with Apple Pencil to dramatically reduce latency and deliver incredible accuracy for activities like fine art illustration and detailed 3D design. Advanced sensors in Apple Pencil measure both pressure and tilt for a fast and fluid drawing experience, while a built-in Lightning® connector makes for quick and easy pairing and charging. Apple Pencil also works with popular apps like Mail, Notes, Procreate and Office 365 for iPad, offering new levels of creativity and productivity.

Apple’s new Smart Keyboard further extends the utility of iPad Pro, offering a full-sized keyboard in a thin, durable design so you can take it anywhere. The Smart Keyboard, available for purchase separately, attaches to iPad Pro’s innovative Smart Connector port, eliminating the need for a separate battery, on/off switch or Bluetooth pairing. The Smart Keyboard is covered in custom woven fabric and features keys that provide the accuracy, stability and satisfying key feel of standard keyboards, but is also easily foldable and can transform into a Smart Cover®. The Smart Keyboard also works seamlessly with new QuickType® features in iOS 9 to make typing even faster and easier.

“iPad Pro is the most advanced and powerful iPad we have ever made. Its beautiful and large 12.9-inch Retina display has 5.6 million pixels and provides an immersive experience for content and apps. The iPad Pro is far and away the fastest iOS device we have ever made — its A9X chip beats most portable PCs in both CPU and graphics tasks, but is thin and light enough to hold all day,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The innovative Apple Pencil and new Smart Keyboard enable users to customize their iPad Pro experience to the particular apps they use and the work they do, making iPad Pro ideal for everything from professional productivity to advanced 3D design.”

Innovative Design
iPad Pro’s 12.9-inch Retina display, with 5.6 million pixels and refined Multi-Touch technology, is the most advanced and highest resolution display ever in an iOS device. It delivers greater contrast, more uniform brightness and improved energy efficiency through photo alignment technology, oxide TFT and variable refresh rate. A new four-speaker audio design provides powerful, clear and rich stereo sound, and a refined unibody enclosure of anodized aluminum gives iPad Pro a sturdy feel with a thin and light design that is easy to hold. 

Powerful Technology
iPad Pro delivers groundbreaking performance and energy efficiency, so you can tackle the most demanding tasks. Apple’s powerful new 64-bit A9X chip, with third-generation 64-bit architecture, provides desktop-class CPU performance and console-class graphics. Ultra-fast wireless connectivity keeps you connected wherever you go with 802.11ac Wi-Fi with MIMO technology, support for a wide range of LTE bands and other fast cellular network technologies (DC-HSDPA, HSPA+).* All-day 10-hour battery life** delivers the efficiency that users have come to expect from iPad.

iOS 9
iOS 9, the world's most advanced mobile operating system, brings more intelligence to iPad with proactive assistance, powerful search and improved Siri® features, all while protecting users' privacy. New multitasking features designed specifically for iPad allow users to do more at the same time, while built-in apps become more powerful with a redesigned Notes app, detailed transit information in Maps and an all-new News app*** for the best news reading experience on any mobile device. The foundation of iOS is even stronger with software updates that require less space to install and advanced security features to further protect your device.

Pricing & Availability
iPad Pro starts at $799 (US) for the 32GB with Wi-Fi model and $1079 (US) for the Wi-Fi + Cellular 128GB model, comes in three gorgeous metallic finishes including silver, gold and space gray and will be available starting in November from Apple.com, Apple’s retail stores, through select carriers and Apple Authorized Resellers. For more information, please visit www.apple.com/ipad.

Apple Pencil will be available for $99 (US) and Smart Keyboard will be available in charcoal gray for $169 (US). New polyurethane iPad Pro Smart Covers will be available for $59 (US) in charcoal gray and white. New iPad Pro Silicone Cases will be available for $79 (US) in charcoal gray and white. iPad Pro accessories will be available starting in November.

*Data plan required. LTE is available in select markets and through select carriers. Speeds vary based on site conditions. For details on LTE support, contact your carrier and see www.apple.com/ipad/LTE
**Battery life depends on device settings, usage and other factors. Actual results may vary.
***Transit information in Maps will be available in select major cities including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. News app availability varies by country.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:

Press Contacts:
Ryan James
Apple
ryanj@apple.com
(408) 862-5585

Andy Bowman 
Apple
abowman@apple.com
(408) 783-0619



Apple Introduces watchOS 2 with Native Apps and New Gold & Rose Gold Aluminum Apple Watch Sport Models
SAN FRANCISCO — September 9, 2015 — Apple® today introduced beautiful new Apple Watch® cases and bands, available starting today, including new gold and rose gold aluminum Apple Watch Sport models. Since its release, Apple Watch has helped users receive and respond to notifications, interact by simply speaking to Siri®, conveniently use Apple Pay™ and track their health and fitness activity. watchOS™ 2 arrives as a free update on September 16 and further enhances this groundbreaking experience with new features and native third-party apps.

watchOS 2 makes apps faster and more fluid by running natively on Apple Watch, and introduces new watch faces, the ability for third-party apps to display information on the watch face as complications, and an innovative way to see future events, past headlines and more with Time Travel. watchOS 2 also includes new communication features such as the ability to respond quickly to Mail with dictation, Smart Replies or emoji, and Digital Touch enables more creativity with multiple sketch colors.

“Our customers love Apple Watch and tell us its incredible health and fitness features are having a huge impact on their lives,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re excited to expand Apple Watch’s functionality with watchOS 2 and offer even more personal choice with beautiful new styles and colors.”

Expanded Assortment of Apple Watch Styles
Apple Watch collections are expanding with new case colors and fresh new bands. With new standalone Sport Bands that range from rich vibrant colors to more neutral tones, Apple Watch is now more customizable than ever:
  • Apple Watch Sport’s lightweight anodized aluminum case now comes in two new beautiful colors, gold aluminum and rose gold aluminum paired with high-performance fluoroelastomer Sport Bands in lavender, antique white, stone and midnight blue.
  • Apple Watch Sport silver aluminum is now available with new orange or blue Sport Bands.
  • The stainless steel Apple Watch collection offers a variety of new bands including a two-toned Classic Buckle in black or saddle brown.
  • The Apple Watch space black stainless steel case is now available with a black Sport Band.
  • Apple Watch Edition now includes an 18-karat rose gold case with a midnight blue Classic Buckle.

Apple Watch joins Apple’s commitment to (PRODUCT)RED with a stainless steel case and a (PRODUCT)RED Sport Band with a portion of the proceeds going to the Global Fund to fight AIDS.

Apple Watch bands for the entire Apple Watch Sport and Apple Watch collections are available to purchase separately, along with four new Sport Band colors in fog, turquoise, vintage rose and walnut.

View the full line-up in the Apple Watch gallery.

watchOS 2 & Native Third-Party Apps
watchOS 2, the first major software update for Apple Watch, available September 16, provides even more ways to customize with new watch faces including Photo, Photo Album and Time-Lapse. Watch faces are even richer with third-party app complications that let users see news headlines, upcoming flight times and more. Time Travel allows users to conveniently explore events in the future by scrolling the Digital Crown™.

Apple Watch app developers can now take advantage of key hardware and APIs to create fast, fluid, native third-party apps such as playing back video in the CNN app, using the speaker and microphone in iTranslate or measuring heart rate while cycling with Strava.

Pricing & Availability
Shipping today, Apple Watch is available on Apple.com and will be available in Apple’s retail stores and select Apple Authorized Resellers, specialty stores and department stores over the next few days. For local availability, visit locate.apple.com.


Apple Watch is available in two different sizes, 38 mm and 42 mm, in three collections, Apple Watch Sport, starting at $349 (US); Apple Watch, starting at $549 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

Apple Watch requires iPhone® 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus, iPhone 6s and iPhone 6s Plus running iOS 8.2 or later.* watchOS 2 and iOS 9 will be available beginning Wednesday, September 16 as a free software update.

*To use all watchOS 2 features, download iOS 9.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Sarah O’Brien
Apple
sarahobrien@apple.com
(408) 783-2400
 



Apple and Hermès Unveil the Apple Watch Hermès Collection
SAN FRANCISCO and PARIS — September 9, 2015 — Apple® and Hermès today introduced Apple Watch® Hermès, a new collection of Apple Watch in stainless steel with finely crafted leather bands in distinctive styles from Hermès, including the Single Tour, Double Tour and Cuff, while respecting the design and functionality of the Apple Watch. The collaboration merges Apple’s unparalleled product innovation with the heritage, iconography and craftsmanship of Hermès, creating a unique expression of Apple Watch.

“Apple and Hermès make very different products, but they reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer. “Both companies are motivated by a sincere pursuit of excellence and the desire to create something that is not compromised. Apple Watch Hermès is a true testament to that belief.”

“At Hermès, we strive to provide our clients with elegant, creative and functional objects for their everyday lives,” said Pierre-Alexis Dumas, Hermès’ executive vice president in charge of artistic direction. “What more contemporary and relevant expression of this principle could there be than this collaboration with Apple. We are strongly united by the same deeply held ideas and principles. I see it as the establishment of an alliance in excellence; like horse and carriage, a perfect team.”

The Single Tour with the 38 mm stainless steel case comes in fauve Barenia leather, noir box leather and capucine Swift leather, while the Single Tour with 42 mm stainless steel case comes in fauve Barenia leather and noir box leather. The Double Tour pairs with the 38 mm stainless steel case and is available in fauve Barenia leather and bleu jean, capucine and etain Swift leather. The Cuff pairs with the 42 mm stainless steel case and is available in fauve Barenia leather only. Across the collection, each stainless steel case features an etching of the Hermès signature and includes a customizable face with three exclusive dial designs inspired by Clipper, Cape Cod and Espace Hermès watches.

Pricing & Availability
Apple Watch Hermès starts at $1,100 (US) for the 38 mm stainless steel case with the Single Tour, $1,150 (US) for the 42 mm stainless steel case with the Single Tour, $1,250 (US) for the 38 mm stainless steel case with the Double Tour and $1,500 (US) for the 42 mm stainless steel case with the Cuff. The collection will be available at select Apple retail stores, select Hermès stores, specialty stores and department stores beginning October 5 in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Korea, Russia, Singapore, Switzerland, the UK and the US. For more information on Apple Watch Hermès please visit www.apple.com/apple-watch-hermes or www.hermes.com/applewatchhermes.

The constant requirement for the finest quality has always been the quest of Hermès. Since its establishment in 1837, six generations of enterprising and passionate artisans have contributed to spreading its values: a savoir-faire built on the application of highly precise and skilled crafts to the finest materials, the love for beautiful objects created to last over time and the spirit of constant innovation. A family owned company, Hermès is managed by Chief Executive Officer, Axel Dumas, a member of the sixth generation of the Hermès family.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
+1 (408) 862-8012

Ina Delcourt
Hermès
ina.delcourt@hermes.com
+33 (0)1 40 17 47 88



iOS 9 Available as a Free Update for iPhone, iPad & iPod touch Users September 16
SAN FRANCISCO — September 9, 2015 — Apple® today announced iOS 9, the world’s most advanced mobile operating system, will be available on Wednesday, September 16 as a free update for iPhone®, iPad® and iPod touch® users. iOS 9 makes iOS devices more intelligent and proactive with powerful search and improved Siri® features, all while protecting users’ privacy. 

The way you interact with iPad gets even better with iOS 9, thanks to new multitasking features that let users view and interact with two apps at once, side by side. With Picture-in-Picture, users can play video while browsing the web, composing email or using other apps. Built-in apps become more powerful with a redesigned Notes app offering new ways to capture ideas, detailed transit information in Maps, and an all-new News app for the best news reading experience on any mobile device.

“iOS 9 is packed with intelligence that makes every experience with iPhone and iPad even more powerful — Siri can do more than ever and new proactive assistance helps you get more done before you ask, all while protecting users’ privacy,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With iOS 9 we focused on strengthening the foundation of iOS with a deep focus on quality, and with the help of more than one million users who participated in our first ever public beta program, we’re excited to release the best version of iOS yet.”

Intelligence
In iOS 9, every experience with iPhone gets even better, with new intelligence that works behind the scenes to present the right information at the right time. Proactive assistance presents the most relevant information at a given time of day and suggests actions at that particular moment based on the apps you use frequently and the time of day you use them. Siri features an all-new design, contextual reminders based on time and location, and new ways to search photos and videos. Search queries deliver more relevant results from more categories, including sports scores and schedules, simple math calculations, weather conditions and stock prices.

iPad Experience
iOS 9 delivers new multitasking features designed specifically for iPad that allow you to do even more:
  • Slide Over lets you simultaneously work in a second app without leaving the one you’re in and easily switch between your apps.
  • Split View allows you to view and interact with two apps at the same time, side by side, and resize your view to prioritize one app over another.
  • Picture-in-Picture lets you continue a video or FaceTime® call while using your favorite apps. 
  • Typing is faster and easier with an all-new Shortcut Bar that displays convenient editing tools, and new Multi-Touch™ gestures make it even easier to select, edit and move text.

Built-In Apps
The powerful built-in apps on iPhone and iPad are designed for all your essential, everyday tasks. In iOS 9, we’re delivering a completely redesigned Notes app, support for transit in Maps, an all-new News app and new capabilities in Apple Pay™.

The completely redesigned Notes app includes the ability to draw a quick sketch using your finger, easily create checklists to keep track of your to-dos or snap a photo directly in a note. Important items can be saved directly to the Notes app from other apps and are kept in sync across all your enabled devices with iCloud®.

Maps adds support for metropolitan transit systems and schedules, and subway station entrances and exits are precisely mapped. When you plan your trip, Maps can offer a combination of trains, subways, buses and walking, and presents you with what’s nearby, delivering options for local food, drinks, shopping and more.*

News delivers a reading experience that combines the rich, immersive design of a print magazine with the interactivity of digital media. News can learn your interests and suggest relevant content that’s easily shareable or saved for later, and delivers the best articles from more than 50 publishers, representing hundreds of titles from the world’s most influential news, sports, business and magazine brands, covering over one million topics.**

Apple Pay adds support for Discover, merchant rewards programs and participating store-issued credit and debit cards. Shoppers will be able to manage their cards in the new Wallet app.

Foundation
This latest release makes the foundation of iOS even stronger with refinements including battery optimization that provides a typical user with an additional hour of battery life, and a low-power mode to further extend battery life.*** Software updates require less space to install and the Install Later feature can perform updates to your device when it’s not in use. Enhanced security features in iOS 9 keep your devices and Apple ID secure by strengthening the passcode that protects your devices and improving two-factor authentication by building it directly into iOS, making it harder for others to gain unauthorized access to your Apple ID. iOS 9 apps and the user interface now take advantage of Metal™ to deliver faster scrolling, smoother animation and better overall performance.

Availability
iOS 9 will be available beginning Wednesday, September 16 as a free software update for iPhone 4s and later, iPod touch 5th generation and later, iPad 2 and later and iPad mini™ and later. Some features may not be available in all regions or all languages. For more information visit www.apple.com/ios.

*Transit information in Maps is available in select major cities, including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai. Nearby information is available in the US and China.
**News app availability varies by country. 
***Battery life depends on usage and settings.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Additional Content:

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Jacqueline Roy 
Apple
jacqueline_roy@apple.com
(408) 862-4386



Apple and Cisco Partner to Deliver Fast Lane for iOS Enterprise Users
CUPERTINO, California and SAN JOSE, California — August 31, 2015 — Apple® and Cisco today announced a partnership to create a fast lane for iOS business users by optimizing Cisco networks for iOS devices and apps, integrating iPhone® with Cisco enterprise environments and providing unique collaboration on iPhone and iPad®.

“iOS is the world’s best mobile platform, and nearly every Fortune 500 and Global 500 company today has put iOS at the center of their mobile strategy,” said Tim Cook, Apple’s CEO. “iPhone and iPad have become essential tools for the modern workforce and are changing the way work gets done. Together with Cisco, we believe we can give businesses the tools to maximize the potential of iOS and help employees become even more productive using the devices they already love.”

“Ninety-five percent of companies in the Fortune 500 count on Cisco Collaboration and Cisco networks to help their teams be more productive,” said Cisco Executive Chairman John Chambers. “Through this engineering and go-to-market partnership, we’re offering our joint customers the ability to seamlessly extend that awesome Cisco environment to their favorite iOS devices. Together, we’re going to help teams achieve higher levels of productivity and effectiveness.”

To address the ever-increasing demands on corporate infrastructure, Cisco networks and iOS devices will be optimized so that they work together more efficiently and reliably with the goal of providing users with even greater performance.

Apple and Cisco are also working together to make iPhone an even better business collaboration tool in Cisco voice and video environments, with the goal of providing employees with a seamless experience between iPhone and their desk phone.

With Apple's support, Cisco will deliver experiences specially optimized for iOS across mobile, cloud, and premises-based collaboration tools such as Cisco Spark, Cisco Telepresence and Cisco WebEx in order to deliver seamless team collaboration and reinvent the meeting experience.

Cisco is the worldwide leader in helping companies seize the opportunities of tomorrow by delivering the amazing results that come from connecting the previously unconnected. Cisco is empowering countries, cities, industries and businesses around the globe to move faster in order to keep pace with digital transformation and the move to the Internet of Everything (IoE). With approximately 70,000 partners, Cisco is very well positioned to provide our customers with next generation of networking, security, data center, and collaboration products and solutions that help them achieve their desired business outcomes. For ongoing news, please go to http://thenetwork.cisco.com.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Ryan James
Apple
ryanj@apple.com
+ 1 (408) 862-5585
 
Linda Horiuchi
Cisco
lhoriuch@cisco.com
+ 1 (646) 674-7310
 


Apple Music Festival Brings Incredible Live Performances to Fans Worldwide in September
LONDON ― August 18, 2015 ― Apple® today announced that Pharrell Williams, One Direction, Florence + The Machine and Disclosure are among the headliners at the 2015 Apple Music™ Festival at London’s Roundhouse this September. Apple will broadcast performances to music fans around the world for free, which can be viewed live and on-demand on Apple Music. The Apple Music Festival lets fans get even closer to their favorite performers with coverage on Beats 1℠ alongside backstage news and footage straight from the artists on Apple Music Connect.

“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

Apple Music is a single, intuitive app that combines the best ways to enjoy music — all in one place. Beats 1 is Apple’s first ever live radio station dedicated entirely to music and music culture. With Apple Music Connect, artists can share lyrics, backstage photos, videos or even release their latest song to fans directly from their iPhone®.

“Wow, I’m so grateful to be performing at the Apple Music Festival. The Roundhouse is such a historic venue ... there’s always a special energy in the crowd. Thank you for having me!” - Pharrell Williams

“It’ll be great to be back in London and we can’t wait to perform for our fans in the Roundhouse and around the world on Apple Music! See you there!” - Niall, One Direction

“We’re excited to be playing at this year’s Apple Music Festival at the wonderful Roundhouse!” - Florence + The Machine

“We’re super excited to play our first ever show for Apple Music Festival at the Roundhouse, one of our favorite venues in London. It’s also the day our album’s released so that makes it extra special!” - Disclosure

The Apple Music Festival takes place over ten nights from September 19 to September 28. UK residents can apply to win tickets on Apple Music as well as through media partners including the London Evening Standard. Apple hosted the iTunes® Festival in London for eight years, and now in honor of the launch of Apple Music, has renamed the event the Apple Music Festival. Customers can enjoy the Apple Music Festival via Apple Music or iTunes on their iPhone, iPad®, iPod touch®, Mac®, PC or in stunning HD with Apple TV®.

The iTunes Festival started at London’s Institute of Contemporary Arts in 2007, and has seen over 550 artists perform in front of more than half a million fans and tens of millions more online and on-demand. Past performers include Adele, Beck, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Maroon 5, Muse, Sir Paul McCartney and many more.

For updates, tickets and additional information visit: www.applemusicfestival.com or join the conversation on Apple Music Connect.

To learn more about Apple Music Connect and Beats 1 visit: www.apple.com/music/connect and www.apple.com/music/radio.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Jennifer Ramsay
Apple
ramsay@apple.com
+1 (408) 862-2239

Mandy Hershon
Apple
mhershon@apple.com
+44 203 284 6194


Apple Reports Record Third Quarter Results
CUPERTINO, California — July 21, 2015 — Apple® today announced financial results for its fiscal 2015 third quarter ended June 27, 2015. The Company posted quarterly revenue of $49.6 billion and quarterly net profit of $10.7 billion, or $1.85 per diluted share. These results compare to revenue of $37.4 billion and net profit of $7.7 billion, or $1.28 per diluted share, in the year-ago quarter. Gross margin was 39.7 percent compared to 39.4 percent in the year-ago quarter. International sales accounted for 64 percent of the quarter’s revenue.

The growth was fueled by record third quarter sales of iPhone® and Mac®, all-time record revenue from services and the successful launch of Apple Watch™.

“We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple’s CEO. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”

“In the third quarter our year-over-year growth rate accelerated from the first half of fiscal 2015, with revenue up 33 percent and earnings per share up 45 percent,” said Luca Maestri, Apple’s CFO. “We generated very strong operating cash flow of $15 billion, and we returned over $13 billion to shareholders through our capital return program.”

Apple is providing the following guidance for its fiscal 2015 fourth quarter:
  • revenue between $49 billion and $51 billion
  • gross margin between 38.5 percent and 39.5 percent
  • operating expenses between $5.85 billion and $5.95 billion
  • other income/(expense) of $400 million
  • tax rate of 26.3 percent

Apple’s board of directors has declared a cash dividend of $.52 per share of the Company’s common stock. The dividend is payable on August 13, 2015, to shareholders of record as of the close of business on August 10, 2015.

Apple will provide live streaming of its Q3 2015 financial results conference call beginning at 2:00 p.m. PDT on July 21, 2015 at www.apple.com/quicktime/qtv/earningsq315. This webcast will also be available for replay for approximately two weeks thereafter.

This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 27, 2014, its Form 10-Q for the fiscal quarter ended December 27, 2014, its Form 10-Q for the fiscal quarter ended March 28, 2015, and its Form 10-Q for the fiscal quarter ended June 27, 2015 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com 
(408) 974-2414

Investor Relations Contacts:
Nancy Paxton
Apple
paxton1@apple.com
(408) 974-5420

Joan Hoover
Apple
hoover1@apple.com
(408) 974-4570
 


FY 15 Third Quarter Results Conference Call
WHAT: Apple® FY 15 Third Quarter Results Conference Call

WHERE: Via conference call. The dial-in number for press is (877) 616-0061 (toll-free) or (719) 219-0037. Please enter confirmation code 830070.

WHEN: Tuesday, July 21, 2015, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, July 21 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, August 4 at 5:00 p.m. PDT/8:00 p.m. EDT. The dial-in number for the rebroadcast is (888) 203-1112  (toll-free) or (719) 457-0820. Please enter confirmation code 9957771.

WEBCAST: Apple will provide live audio streaming of its FY 15 Third Quarter Results Conference Call using Apple’s industry-leading QuickTime® multimedia software. The live webcast will begin at 2:00 p.m. PDT on Tuesday, July 21, 2015 at www.apple.com/quicktime/qtv/earningsq315 and will also be available for replay for approximately two weeks thereafter. Streaming audio requires iPhone®, iPad®, or iPod touch® running iOS 4.2 or above, a Mac® running OS X® 10.6.8 or above or a PC running Windows 7 and QuickTime 7 or later. Safari® or Internet Explorer also required. If you do not have QuickTime installed on your Windows PC, it is available at www.apple.com/quicktime.

This recording is the property of Apple and protected by US copyright law and international treaties. Any reproduction or distribution is strictly prohibited without prior written approval from Apple. Please contact Apple Public Relations or Investor Relations with any questions.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contact:
Kristin Huguet
Apple
khuguet@apple.com
(408) 974-2414



Apple Introduces The Best iPod touch Yet
CUPERTINO, California — July 15, 2015 — Apple® today introduced the best iPod touch® yet and unveiled a new lineup of colors for all iPod® models, including space gray, silver, gold, pink and blue. The ultra-portable iPod touch features a new 8 megapixel iSight® camera for beautiful photos, an improved FaceTime® HD camera for even better selfies, the Apple-designed A8 chip with 10 times faster graphics performance for a more immersive gaming experience, and even better fitness tracking with the M8 motion coprocessor. With the newly launched Apple Music™ service, members can enjoy playlists curated by the most talented music experts from around the world, stay in-the-know on music culture with a global 24/7 broadcast on Beats 1℠ radio, and comment on or like backstage photos and videos shared directly by their favorite artists on Connect.

"iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s vice president of iPhone, iPod and iOS Product Marketing. “With big advancements like the A8 chip and the 8 megapixel iSight camera, customers can experience next-level gameplay, take even more beautiful photos and enjoy their favorite music, TV shows and movies.”

With the A8 chip, the same used in the revolutionary iPhone® 6, users can play even more immersive games for hours at a time, all the while with great battery life. iPod touch has become one of the world’s most loved mobile gaming experiences — its 4-inch Retina® display and rich collection of gaming titles are further enhanced with incredible graphics performance and thousands of Metal-optimized games. With the advanced iSight and FaceTime HD cameras, iPod touch owners, for the first time, can have fun with popular features including slo-mo and burst mode, while capturing memories and everyday moments with gorgeous photos and videos. Three times faster Wi-Fi lets customers stay in touch with friends and family through FaceTime calls, and download movies and TV shows with ease.

The App Store℠ on iPod touch, available in 155 countries, gives users access to 1.5 million apps across 24 categories. iPod touch is also the perfect way to carry your music collection in your pocket. iTunes® boasts the world’s largest music catalog, and with Apple Music, customers have access to the revolutionary streaming music service, Beats 1, Apple’s first ever live radio station, and Connect, where artists can communicate directly to fans. Apple Music is available on iPod touch through the Music app — users are invited to a 3-month trial, after which a $9.99/month membership fee will apply. There is a family plan providing service for up to six family members available for just $14.99/month.

iPod touch comes with iOS 8 and a collection of powerful built-in apps. Send unlimited voice and video text messages through iMessage® over Wi-Fi, quickly make edits to your photos with the Photos app and keep track of your fitness and wellness with the Health app. With Family Sharing, up to six family members can share purchases from iTunes, iBooks® and the App Store, along with photos and calendars. Parents can also create Apple IDs for children which includes Ask to Buy where parental permission is required for all purchases.

Pricing & Availability
The new iPod touch starts at $199 (US) for the 16GB model, $249 (US) for 32GB and $299 (US) for 64GB, and the entire iPod family in its five new colors is available starting today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. For the first time, iPod touch is available in a 128GB model for $399 (US) through Apple Retail Stores and the Apple Online Store, along with the (PRODUCT)RED lineup. iPod touch requires a Wi-Fi connection or a Mac® or PC; USB 2.0 port; Mac OS® X v10.7.5 or later; Windows 7, Windows 8 or later; and iTunes 12.2 or later. An Apple ID is required for some iPod touch features.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Lisa Israel
Apple
lisrael@apple.com
(408) 974-2118

Christine Monaghan
Apple
cmonaghan@apple.com
(408) 974-8850



Introducing Apple Music — All The Ways You Love Music. All in One Place.
SAN FRANCISCO ― June 8, 2015 ― Apple® today unveiled Apple Music™, a single, intuitive app that combines the best ways to enjoy music — all in one place. Apple Music is a revolutionary streaming music service, a pioneering worldwide live radio station from Apple broadcasting 24 hours a day and a great new way for music fans to connect with their favorite artists. Apple Music combines the largest and most diverse collection of music on the planet with the expertise of world-class music experts who have programmed playlists for your iPhone®, iPad®, iPod touch®, Mac®, PC, Apple TV® and Android phones.* Apple Music will be available starting on June 30 in over 100 countries.

“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.”

“Apple Music is really going to move the needle for fans and artists,” said Jimmy Iovine. “Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate.”

Apple Music 
Apple Music is a revolutionary streaming service and app that puts the entire Apple Music catalog at your fingertips across your favorite devices. Starting with the music you already know — whether from the iTunes Store® or ripped CDs — your music now lives in one place alongside the Apple Music catalog with over 30 million songs. You can stream any song, album or playlist you choose — or better yet, let Apple Music do the work for you. 

Curation is the soul of every playlist created on Apple Music. Apple has hired the most talented music experts from around the world, dedicated to creating the perfect playlists based on your preferences, and they become better curators the more you listen. The “For You” section of Apple Music provides a fresh mix of albums, new releases and playlists, which have been personalized just for you. 

In addition to human curation, Siri® is also dedicated to helping you enjoy great music and have fun with Apple Music. Ask Siri to, “Play me the best songs from 1994,” “Play the best FKA twigs song,” or “What was the number one song in February 2011?”

Apple Music Radio
Beats 1℠, Apple’s first ever live radio station dedicated entirely to music and music culture, will broadcast live to over 100 countries. Beats 1 is a 24-hour listening experience led by influential DJs Zane Lowe in Los Angeles, Ebro Darden in New York and Julie Adenuga in London. Listeners around the globe will hear the same great programming at the same time. Exciting programs on Beats 1 will offer exclusive interviews, guest hosts and the best of what’s going on in the world of music. 

Apple has also redesigned radio with human curation taking the lead. Apple Music Radio gives you stations created by some of the world’s finest radio DJs. The new stations range in genres from indie rock to classical and folk to funk, with each one expertly curated. With membership, you can skip as many songs as you like, so you can change the tune without changing the dial.

Apple Music Connect 
Artists and fans now have an incredible way to connect with one another directly in Apple Music with Connect. Through Connect, artists can share lyrics, backstage photos, videos or even release their latest song directly to fans directly from their iPhone. Fans can comment on or like anything an artist has posted, and share it via Messages, Facebook, Twitter and email. And when you comment, the artist can respond directly to you.

Pricing & Availability
Starting on June 30, music fans around the world are invited to a 3-month free membership, after which a $9.99/month subscription fee will apply. There will also be a family plan providing service for up to six family members available for just $14.99/month. 

Requires initial sign up. At the end of the trial period, the membership will automatically renew and payment method will be charged on a monthly basis until auto-renewal is turned off in account settings. Family plan requires iCloud® Family Sharing. See www.apple.com/icloud/family-sharing for more information.

*Apple Music is available on your iPhone, iPad, iPod touch, Mac, and PC starting June 30. Apple Music will be coming to Apple TV and Android phones this fall. 

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Sarah Joyce 
Apple
sarah_joyce@apple.com
(310) 795-4757
 


Apple Previews iOS 9
SAN FRANCISCO — June 8, 2015 — Apple® today unveiled iOS 9, giving a preview of new iPhone®, iPad® and iPod touch® software that will be available this fall. In this upcoming release, iOS devices become more intelligent and proactive with powerful search and improved Siri® features — all without compromising users’ privacy. New multitasking features designed specifically for iPad allow you to work with two apps simultaneously, side-by-side or with the new Picture-in-Picture feature, to keep watching a video while browsing the web, composing email or using any other app. Built-in apps become more powerful in iOS 9 with detailed transit information in Maps*, a redesigned Notes app with new ways to capture ideas, and an all-new News app for the best news reading experience on any mobile device.

“iOS 9 is packed with more intelligence throughout, and delivers big updates to the apps customers use most — Maps supports public transit, a redesigned Notes app provides great new ways to capture ideas, and a beautiful News app delivers content that’s personalized to your interests,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “With our new iPad features, users can take advantage of the power of iPad, working in two apps at the same time with Split View, Slide Over or Picture-in-Picture.”

Intelligence
Siri features an all-new design in iOS 9, contextual reminders and new ways to search photos and videos. Proactive assistance presents the most relevant information without compromising users’ privacy and suggests actions at a particular moment — even before you start typing — automatically suggesting apps to launch or people to contact based on usage patterns, and notifying you when you need to leave for appointments, taking into account traffic conditions. iOS 9 can even learn what you typically listen to in a certain location or at a particular time of day, so when you plug in headphones at the gym or hop in the car before work, it can automatically display playback controls for your preferred app. Typed search queries deliver more relevant results from more categories, including sports scores and schedules, videos and simple math calculations.

New iPad Features
With a simple swipe, the new Slide Over feature lets you simultaneously work in a second app without leaving the first. And with a quick tap, you can access the new Split View feature so you can work in two apps at the same time, side-by-side. Picture-in-Picture lets you continue a FaceTime® call or video while using your favorite apps. These new multitasking features are supported by built-in Apple apps, and APIs make it easy for third-party developers to add support into their own apps. Typing is faster and easier with an all-new Shortcut Bar that displays actions tailored for the app you are in, and new Multi-Touch™ gestures make it even easier to select and edit text.

Built-In Apps
In iOS 9, Maps adds support for metropolitan transit systems and schedules, and subway station entrances and exits are precisely mapped, providing every step of your trip. When you plan your trip, Maps can offer a combination of trains, subways, buses and walking, and with the new Nearby feature, quickly see what’s around by searching for food, drinks, shopping and more.

New features of the completely redesigned Notes app include the ability to draw a quick sketch using your finger, easily create checklists to keep track of your to-dos, or snap a photo directly in a note. Easily save important items to your notes directly from other apps, and keep them in sync across all your enabled devices with iCloud®.

The News app delivers a reading experience that combines the rich, immersive design of a print magazine with the interactivity of digital media. News can learn your interests and suggest relevant content that’s easily shareable with friends or saved for later. News delivers the best articles from a variety of publishers and over one million topics to help you personalize your reading experience, all presented in an elegant, uncluttered design. News is powered by the new Apple News Format™, a digital publishing format supporting custom typography, galleries, audio, video and interactive animations, allowing publishers like Condé Nast, ESPN and The New York Times to create beautiful editorial layouts for iOS users.

With iOS 9, Apple Pay™ adds support for Discover, rewards programs from merchants such as Walgreens and Kohl’s Department Stores, and participating store-issued credit and debit cards. Shoppers will be able to manage their cards in the new Wallet app. Apple Pay will also be available to users in the UK starting next month.

Foundation
iOS 9 makes the foundation of iOS even stronger with refinements including battery optimization that provides a typical user with an additional hour of battery life**, and a low-power mode to help further extend battery life. Software updates require less space to install and an Install Later feature can perform updates to your device when it’s not in use. Enhanced security features in iOS 9 keep your devices and Apple ID secure by strengthening the passcode that protects your devices and improving two-factor authentication by building it directly into iOS, making it harder for others to gain unauthorized access to your Apple ID.

Developer APIs
iOS 9 APIs and tools for developers include:
  • extensible search that deep links directly to content within third-party apps; 
  • GameplayKit and Model I/O for building better games and ReplayKit for recording gameplay;
  • new HomeKit profiles for motorized windows and shades, motion sensors and home security systems;
  • wireless CarPlay™ and support for auto manufacturers to develop apps within CarPlay; and
  • new HealthKit data points for reproductive health, UV exposure, water intake and sedentary state.

Swift™ 2 brings powerful new features and performance improvements that produce faster apps. The Swift compiler and standard library will be made available as open source later this year, putting the language in the hands of even more developers.

Availability
The iOS 9 beta software and SDK are available immediately for iOS Developer Program members at developer.apple.com, and a public beta program will be available in July at beta.apple.com. iOS 9 will be available this fall as a free software update for iPhone 4s and later, iPod touch 5th generation, iPad 2 and later, iPad mini and later. Features are subject to change. Some features may not be available in all regions or all languages.

*Transit information in Maps will be available in select major cities this fall, including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai.
**Battery life depends on usage and settings.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386
 


Apple Announces News App for iPhone & iPad
SAN FRANCISCO — June 8, 2015 — Apple® today unveiled an all-new News app delivering the best news reading experience on any mobile device. Available with iOS 9 this fall for iPhone® and iPad®, News combines the visually rich layout of a magazine with the immediacy and customization of digital media. News follows over a million topics and pulls relevant stories based on your specific interests that can be easily shared or saved for later — without compromising your privacy. News is powered by the new custom-designed Apple News Format™, a digital publishing format that allows publishers to create beautiful layouts.
 
“News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN and Bloomberg.” 
 
News conveniently collects all the stories you want to read in one place, in a customized newsfeed called For You. Readers can see the publisher channels and topics they’re following in Favorites, and to discover new content, Explore makes great suggestions based on what you’ve already read. The more you read, the more personalized the News app becomes, refining the selection of stories delivered to your iPhone or iPad. 
 
Apple News Format allows publishers to create stories that look beautiful and take advantage of the full power of iOS. Content can include photos and galleries, audio, video, maps and rich interactions such as parallax and animation. When publishers create their stories for News, content comes alive with custom fonts and intuitive Multi-Touch™ gestures. Apple News Format automatically customizes the layout for each screen size, so News content looks great on both iPhone and iPad.
 
“Condé Nast’s premium content deserves a premium mobile experience and the News app delivers that,” said Bob Sauerberg, President of Condé Nast. “News offers an environment that combines the rich, immersive design of our photography, artwork and editorial expertise with the interactivity and dynamism of digital media — it’s stunning.”
 
“ESPN fans are incredibly engaged in the way they consume our content, so the more vibrant experience we can offer, the happier they’ll be,” said John Skipper, President of ESPN Inc. and Co-Chairman of Disney Media Networks. “We’ve seen incredible success with our ESPN apps on iOS, and News is only going to make a richer, more personal experience for our readers so they can stay up-to-date on the sports news that matters to them.”
 
Publishers interested in signing up can visit www.icloud.com/newspublisher with additional publishing tools available later this year. iOS 9 will be available this fall as a free software update for iPhone 4s and later, iPod touch® 5th generation, iPad 2 and later, iPad mini™ and later. Features are subject to change. Some features may not be available in all regions or all languages.
 
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
 
Press Contacts:
Christine Monaghan
Apple
(408) 974-8850
 
Jacqueline Roy
Apple
(408) 862-4386
 
 



Apple Announces OS X El Capitan with Refined Experience & Improved Performance
SAN FRANCISCO — June 8, 2015 — Apple® today announced OS X® El Capitan, a new version of OS X that refines the Mac® experience and improves system performance. Building on last year’s landmark release of OS X Yosemite, El Capitan introduces enhancements to window management, built-in apps and Spotlight® search, and makes everyday activities — from launching apps to accessing email — faster and more responsive. Metal™, Apple’s breakthrough graphics technology, is integrated into El Capitan, delivering system-wide performance gains and enabling games and pro apps to tap into the full power of Mac graphics processors.

“OS X delivers unparalleled integration between Mac hardware, iOS devices, apps and online services, and has helped Mac sales outpace the PC industry every year for the last decade,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Customers loved last year’s landmark OS X Yosemite release and made it the fastest-adopted PC operating system ever. With El Capitan, we’re further refining the Mac experience with enhancements to window management, Spotlight and built-in apps, and improving performance so everyday activities — from launching apps to accessing email — are faster and more responsive.”

Refinements to the Mac Experience
OS X El Capitan refinements begin with the new system font, San Francisco, a modern and easy-to-read typeface that looks stunning on a Retina® display. Mission Control®, the quickest way to view all open windows, has a cleaner design so you can find the window you need even faster. When your desktop gets crowded, simply drag a window to the top of your screen to access the new Spaces Bar in Mission Control and create a new Space, OS X’s intuitive way to group applications. And, the new Split View feature automatically positions two app windows side-by-side in full screen so you can work with both apps without distraction.

Built-in apps are even more streamlined in El Capitan. Safari® now features Pinned Sites to keep your favorite websites open and active in your tab bar and a new mute button to quickly silence browser audio from any tab. Mail introduces Smart Suggestions, which recognizes names or events in a Mail message and prompts you to add them to your contacts or calendar with a single click. You can also now swipe to delete messages, just like in iOS, and juggle multiple emails while Mail is in full screen. In Photos, you can add locations to a single image or an entire Moment, and sort albums by date or title. Additionally, you’ll be able to download third-party editing extensions from the Mac App Store℠ and access them directly within the Photos app.

With the all-new Notes app in El Capitan you can drag and drop photos, PDFs, videos and other files into notes, and add content directly from other apps, such as Safari or Maps, using the Share menu. Easy-to-create checklists help you keep track of important to-do items, and the new Attachments Browser organizes your attachments in one simple view, making it easy to find what you’re looking for. With iCloud®, your notes stay in sync across all your enabled devices.

Spotlight gets even smarter in El Capitan, generating results for even more topics, including weather, stocks, sports, transit and web video. You can now resize the Spotlight window to display more results or move it anywhere on your desktop, and use natural language to find documents and files on your Mac based on when they were created or who you sent them to.

Improvements to System Performance 
OS X El Capitan improves system performance across your Mac, making many of the things you do everyday faster and more responsive. Metal, Apple’s groundbreaking graphics technology, accelerates Core Animation and Core Graphics to boost system-level rendering by up to 50 percent,* and efficiency by up to 40 percent,** resulting in faster graphics performance for everyday apps. Metal also takes full advantage of your CPU and GPU, delivering up to 10 times faster draw call performance for a richer, more fluid experience in games and pro apps.*

El Capitan also features enhanced international language support, including a new Chinese system font for both Traditional and Simplified, with 50,000 beautifully designed characters for crisp on-screen readability. Chinese keyboard input methods now offer regularly updated vocabulary lists and a smarter candidate window. El Capitan makes entering Japanese text faster by automatically transforming Hiragana into written Japanese and reducing the need to individually select and confirm word conversions. You can now also select the perfect font for your documents using four new Japanese typefaces. 

Availability
The developer preview of OS X El Capitan is available to Mac Developer Program members starting today. Mac users can participate in the El Capitan Beta Program in July and download the final version for free from the Mac App Store this fall. Customers interested in signing up for the public beta can visit www.apple.com/osx/elcapitan-preview/ for more details. Features are subject to change. Some features may not be available in all regions or all languages.

*Testing conducted by Apple in May 2015 using 2.7 GHz Intel Core i5-based 13-inch MacBook Pro® systems with 128GB of flash storage and 8GB of RAM. Tested with prerelease OS X v10.11. Not all features are available on all devices. Performance will vary based on system configuration, application workload and other factors.
**Testing conducted by Apple in May 2015 using 2.2 GHz Intel Core i7-based 15-inch MacBook Pro systems with 256GB of flash storage and 16GB of RAM. Tested with prerelease OS X v10.11. Not all features are available on all devices. Performance will vary based on system configuration, application workload and other factors.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Starlayne Meza
Apple
starlayne_meza@apple.com
(408) 974-3391



Apple Previews New Apple Watch Software
SAN FRANCISCO — June 8, 2015 — Apple® today previewed watchOS™ 2, the first major software update for Apple Watch™, giving developers the tools to build faster and more powerful apps running natively on Apple Watch. Starting today, developers can take advantage of innovative hardware features of Apple Watch including the Digital Crown™, Taptic Engine™ and heart rate sensor, along with software APIs to build new app experiences. Available to Apple Watch users this fall, watchOS 2 also includes new watch faces, third-party app information as watch face complications and new communication capabilities in Mail, Friends and Digital Touch.

“We are thrilled with the feedback we’re getting from Apple Watch customers, and after just a few weeks of availability we’re excited for developers to start building native apps for watchOS 2,” said Kevin Lynch, Apple’s vice president of Technology. “We think Apple Watch users will love being able to see information from their favorite apps right on the watch face, and enjoy the many new experiences developers will dream up now that they have access to even more innovative features of Apple Watch.”

WatchKit for watchOS 2
Developers have already created thousands of apps for Apple Watch, and WatchKit now gives them access to key hardware like the Digital Crown, Taptic Engine, heart rate sensor, accelerometer and microphone. New software APIs enable audio and video playback and animation, and with the ClockKit framework, developers can represent their data as complications on the watch face.

These new tools allow developers to make apps more robust. For example, Strava can more accurately track your heart rate while on a ride or run using data from the heart rate sensor and accelerometer; Insteon can give customers more precise controls to dim their lights or control the temperature with the Digital Crown; Volkswagen owners can get haptic feedback when their car door has been locked; WeChat includes audio messaging using the microphone; and Vine can host and play video right in the app. 

New Apple Watch Features
watchOS 2 lets you turn your favorite photo into a new watch face or view pictures from your favorite photo album with every raise of your wrist with the new Photo and Photo Album watch faces. With the Time-Lapse watch face, choose from a selection of time-lapse videos shot over 24 hours in iconic locations including New York City, London or Shanghai.

A new Time Travel feature lets users scroll with the Digital Crown to explore events in the future (and past) including upcoming meetings or activities, the temperature for the week, and information from third-party apps, such as upcoming flight information.

The latest Apple Watch software provides more creative ways to communicate. With Mail, you can respond quickly using dictation, Smart Replies or emoji. You can create multiple Friends screens, each of which can hold up to twelve friends, and new friends can be added directly on Apple Watch. Digital Touch lets you draw and send sketches with multiple colors on the same canvas, giving you more tools for creative sketches. 

Additional watchOS 2 features include
  • Nightstand Mode that transforms Apple Watch into a bedside alarm clock, with the Digital Crown and side button serving as snooze and off buttons for the alarm;
  • the ability to use merchant rewards and store-issued credit and debit cards with Apple Pay™, which can be added to Wallet; 
  • support for Transit in Maps*, so you can view detailed transportation maps and schedules, including walking directions to the nearest stations with entrances and exits precisely mapped;
  • workouts from third-party fitness apps contributing to your all-day Move and Exercise goals;
  • using Siri® to start specific workouts, launch Glances and reply to email; and
  • Activation Lock, which lets users secure their Apple Watch with their Apple ID, preventing another user from wiping or activating the device if it is lost or stolen.

Availability
watchOS 2 will be available this fall as a free update to Apple Watch. Apple Watch requires iPhone® 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2 or later. The iOS 9 SDK beta including WatchKit for watchOS 2 is available immediately for iOS Developer Program members at developer.apple.com/watchkit. Features are subject to change. Some features may not be available in all regions or all languages.

*Transit information in Maps will be available in select major cities this fall, including Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, the San Francisco Bay Area, Toronto and Washington D.C., as well as over 300 cities in China, including Beijing, Chengdu and Shanghai.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Trudy Muller
Apple
tmuller@apple.com
(408) 862-7426

Ted Miller
Apple
ted_miller@apple.com
(408) 862-3928



Apple Pay Giving Shoppers Even More Ways to Pay
SAN FRANCISCO — June 8, 2015 — Apple® today announced Apple Pay™ is making everyday payments even better by adding support for rewards programs and store-issued credit and debit cards with iOS 9. Apple Pay will also give shoppers more ways to pay in the US, expanding merchant acceptance to over one million locations next month and bringing support for Discover this fall. With this addition, Apple Pay will accept credit and debit cards across all major card networks, issued by the most popular banks, representing 98 percent of all credit card purchase volume in the US.

“Apple Pay has kicked off a new era of payments and our users love the incredibly easy, secure and private way to pay,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re bringing our customers the most requested features with support for rewards and store-issued cards, and expanding how and where Apple Pay is accepted, which truly transforms the way people pay.”

With the addition of Apple Pay, the Passbook® app in iOS has become much more than simply a place for keeping coupons, gift cards, boarding passes and tickets. Starting this fall with iOS 9, Passbook evolves to become Wallet, bringing additional options at checkout with Apple Pay support for rewards and store-issued credit and debit cards.

To get the most out of purchases, users simply add participating rewards and store-issued cards to the Wallet app and seamlessly use them at checkout with Apple Pay. This fall, more than 80 million active members of Walgreens Balance Rewards program, the nation’s largest drugstore loyalty program, will be able to easily and securely use their rewards with Apple Pay. Additionally, Kohl’s Department Stores will begin rolling out Apple Pay to its 30 million Yes2You Reward program members. Others bringing rewards programs to Apple Pay users include Coca-Cola, Dunkin’ Donuts, Panera Bread and Wegmans Food Markets. Favorite store-issued cards available to Apple Pay users will include BJ’s Wholesale Club, Kohl’s Department Stores and JCPenney, with many more to come. 

“Our customers around the country already depend on Dunkin’ Donuts as their all-day, everyday stop to keep them going,” said Nigel Travis, chairman and CEO, Dunkin’ Brands. “We can’t think of a better way to reward their loyalty than by offering Apple Pay and the option to use personalized rewards with their purchases.” 

“Providing our shoppers with innovative ways to pay while offering flexibility, supports our commitment to delivering a simple and convenient customer experience,” said Kevin Mansell, Kohl’s chairman, CEO and president. “By integrating with Apple Pay in all of our stores, Kohl’s customers can choose how they want to pay, whether using their Kohl’s Charge or Yes2You Rewards loyalty points, payments are easy and secure.”

Apple Pay launched last October with 200,000 locations in the US and will soon surpass one million. Just a few of the newest merchants accepting Apple Pay in stores this year include Baskin Robbins, Best Buy, BevMo!, Big Lots, Dunkin’ Donuts, El Pollo Loco, EXPRESS, Forever 21, JCPenney, Johnny Rockets, Kohl’s Department Stores, LEGO Brand Retail, Levi’s, Peet’s Coffee, Trader Joe’s and White Castle. Additionally, today Square announced that it will launch its new Square Reader this fall, which will enable even more small businesses to accept Apple Pay.

Popular apps continue to add Apple Pay support so checkout can happen with a single touch. New apps bringing Apple Pay to customers include Best Buy, Delta Air Lines’ Fly Delta app, Dunkin’ Donuts, Gilt, HauteLook, Kickstarter, Munchery, Nordstromrack.com and zulily. Pinterest will also launch Buyable Pins later this month, so users can purchase millions of items from over a thousand stores like Cole Haan, Macy’s and Neiman Marcus from right within the Pinterest app with Apple Pay, only on iOS.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Laura Newell
Apple
lnewell@apple.com
(408) 974-8811



Apple Pay Coming to the UK
SAN FRANCISCO — June 8, 2015 — Apple® today announced that starting next month, Apple Pay™ will be available to customers in the UK, bringing them the easy, secure and private way to pay. Whether buying groceries, grabbing coffee, picking up lunch or taking the Tube, UK shoppers will soon be able to make many of their daily purchases with Apple Pay. At launch, over 250,000 locations will accept Apple Pay, with support from eight of the UK’s most established banks, across all of the major credit and debit card networks.

“Apple Pay has quickly become a big part of millions of users’ everyday shopping routines, providing a simpler, faster and more secure way to pay,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We’re thrilled to bring Apple Pay to the UK with support at launch from the most popular banks, an incredible roster of merchants and many of our users’ favorite apps.” 

Paying in stores or within apps has never been easier. In stores, shopping with Apple Pay is fast and there are no extra steps — simply hold your iPhone® near the contactless reader while keeping a finger on Touch ID™. With Apple Watch™ just double click the side button and hold the face up to the contactless reader to make a purchase right from your wrist. Shopping in apps with Apple Pay can be as simple as the touch of a finger, so iPhone and iPad® users can pay for physical goods and services, including apparel, electronics, health and beauty products, tickets and more.

Security and privacy are at the core of Apple Pay. In the UK, users will soon receive all the benefits of protecting personal information, transaction data, and credit and debit card information with the industry-leading security Apple Pay brings. When adding a credit or debit card, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device, and each transaction is authorized with a one-time unique dynamic security code.

Apple Pay will support UK credit and debit cards from American Express, MasterCard and Visa Europe, issued by many of the UK’s most popular banks, including first direct, HSBC, NatWest, Nationwide Building Society, Royal Bank of Scotland, Santander and Ulster Bank. Other major issuing banks will follow by this fall, including Bank of Scotland, Coutts, Halifax, Lloyds Bank, MBNA, M&S Bank and TSB Bank. 

“As part of our goal to be number one, we are absolutely focused on giving our customers the best and most innovative experience possible,” said Ross McEwan, CEO of Royal Bank of Scotland. “Whether on the high street, in a small shop or on the go within apps, Apple Pay offers a simple and secure way to pay. We are pleased to be among the first UK banks to offer this service to our customers.”

Starting in July, iPhone 6, iPhone 6 Plus and Apple Watch users will be able to make purchases anywhere contactless payments are accepted. In addition to the 39 Apple Stores in the UK, leading locations for everyday shopping that will accept Apple Pay include Boots UK, BP, Costa Coffee, Dune, JD Sports, KFC UK & Ireland, Liberty, LIDL, Marks & Spencer (M&S), McDonald’s UK, Nando’s, New Look, Post Office, Pret A Manger, SPAR, Starbucks, SUBWAY stores, Wagamama and Waitrose. Transport for London will also accept Apple Pay, so you can use your iPhone or Apple Watch to pay for your travel or daily commute. 

“We are proud to be one of the first retailers to introduce Apple Pay at our stores across the UK. Whether customers are enjoying our special food range or our clothing collections, our early introduction of Apple Pay will provide them with a seamless and secure way of checking out,” said Marc Bolland, CEO of Marks & Spencer. 

In apps, checkout is simple and there is no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. Apps that will accept Apple Pay in the UK include Addison Lee, Airbnb, Argos, Booking.com, British Airways, Domino’s, easyJet, Hailo, HotelTonight, hungryhouse, JD Sports, Just Eat, lastminute.com, Miss Selfridge, Ocado, Stubhub, thetrainline.com, Top 10, Topshop, Uncover, Vueling, YPlan, Zalando and Zara, among others. When paying for goods and services within apps, Apple Pay is compatible with iPhone 6, iPhone 6 Plus, iPad Air® 2 and iPad mini™ 3.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, the Mac and Apple Watch. Apple’s three software platforms — iOS, OS X and watchOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Press Contacts:
Alan Hely
Apple
alanhely@apple.com
+44 20 718 41193

Nikki Thompson
Apple
nikkithompson@apple.com
+44 207 184 1232



Apple Watch Arrives in Seven More Countries June 26
CUPERTINO, California—June 4, 2015—Apple® today announced Apple Watch™ will be available in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan beginning Friday, June 26 from the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. 

“The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re also making great progress with the backlog of Apple Watch orders, and we thank our customers for their patience. All orders placed through May, with the sole exception of Apple Watch 42 mm Space Black Stainless Steel with Space Black Link Bracelet, will ship to customers within two weeks. At that time, we’ll also begin selling some models in our Apple Retail Stores.”

Apple Watch, Apple’s most personal device yet, is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customizable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist.

Apple Watch introduces revolutionary technologies including the Digital Crown™, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina® display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The Taptic Engine™ discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.

The world’s most vibrant and innovative developer community has already created thousands of apps for Apple Watch with new apps for customers to explore and discover every day. Apple Watch wearers can now order a taxi in Spain with MyTaxi, easily navigate the airport with the Genève Aéroport app, keep track of a Singapore Airlines flight, explore Italy with AroundMe, stay in touch with friends in South Korea with KakaoTalk, find the nearby YouBike station in Taiwan and access movie tickets with Cinepolis in Mexico. The Apple Watch app that comes with iOS 8.2 or later on iPhone® lets you browse, buy and download apps from the App Store℠ for Apple Watch.

Pricing & Availability
Apple Watch will be available on Friday, June 26 in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan from the Apple Online Store (www.apple.com), at Apple’s retail stores and select Apple Authorized Resellers. 10 Corso Como in Milan, BOONTHESHOP Cheongdam in Seoul and Malmaison by The Hour Glass in Singapore will have a curated selection of Apple Watch available at launch. Apple Watch is currently available in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US.

Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

Customers who purchase from Apple will be offered Personal Setup, in-store or online, to customize and pair Apple Watch with their iPhone, showing them new apps from the App Store for Apple Watch and more. Customers can explore and choose their favorite Apple Watch in the Apple Online Store (www.apple.com) or through the Apple Store app for iPhone and iPad®.

Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2 or later.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Amy Bessette
Apple
abessette@apple.com
(408) 862-8012

Nick Leahy
Apple
nleahy@apple.com
(408) 862-5012



Important Notice for Beats Pill XL Customers
CUPERTINO, California—June 3, 2015—Apple® today announced a voluntary recall of Beats Pill® XL speakers, including a refund for customers. Apple has determined that, in rare cases, the battery in the Beats Pill XL may overheat and pose a fire safety risk. The recall does not affect any other Beats or Apple products. 

Because customer safety is the company’s top priority, Apple is asking customers to stop using their Beats Pill XL speakers. Customers who purchased a Beats Pill XL speaker should visit www.apple.com/support/beats-pillxl-recall for details about how to return their product to Apple, and how to receive an Apple Store® credit or electronic payment of $325. 

The Beats Pill XL can be identified by the Beats “b” logo on the speaker grille and the words “beats pill XL” on the handle. The product is sold in five colors: black, metallic sky, pink, titanium and white.

The Beats Pill XL was introduced by Beats by Dre in November 2013. Apple acquired Beats in 2014. 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Tom Neumayr
Apple
tneumayr@apple.com
(408) 974-1972

Sarah Joyce 
Apple
sarah_joyce@apple.com
(310) 795-4757



Apple Introduces 15-inch MacBook Pro with Force Touch Trackpad & New $1,999 iMac with Retina 5K Display
CUPERTINO, California―May 19, 2015―Apple® today updated the 15-inch MacBook Pro® with Retina® display with the new Force Touch trackpad, faster flash storage, longer battery life and faster discrete graphics, delivering even more performance and capabilities to the MacBook Pro line. Apple also today introduced a new $1,999 configuration of the 27-inch iMac® with Retina 5K display featuring a breathtaking 14.7 million pixel display, quad-core processors and AMD graphics, and lowered the price of the top-end iMac with Retina 5K display to $2,299.

“The response to the new MacBook and updated 13-inch MacBook Pro with Retina display has been amazing, and today we are thrilled to bring the new Force Touch trackpad, faster flash storage and longer battery life to the 15-inch MacBook Pro with Retina display,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Customers love the groundbreaking iMac with Retina 5K display, and now with a new lower starting price, even more people can experience the best desktop we’ve ever made.”

The updated 15-inch MacBook Pro features the amazing Force Touch trackpad that brings a new dimension of interactivity to the Mac®. With built-in force sensors and a Taptic Engine that delivers haptic feedback, the Force Touch trackpad allows you to click anywhere with a uniform feel and customize the amount of pressure needed to register each click. The new trackpad supports a range of new gestures, including the new Force click, and APIs are available for third-party developers to incorporate Force Touch capabilities into their apps. The updated 15-inch MacBook Pro with Retina display also features up to 2.5 times faster flash storage than the previous generation, with throughput up to 2GBps, and offers an additional hour of battery life, with up to 9 hours of wireless web browsing and up to 9 hours of iTunes® movie playback.* In addition, MacBook Pro with Retina display discrete graphics deliver up to 80 percent faster performance using new AMD Radeon R9 M370X graphics for editing video in Final Cut Pro® X, rendering 3D images in pro graphics apps or playing high-resolution games.**

With a resolution of 5120 x 2880, the new $1,999 iMac with Retina 5K display has 67 percent more pixels than a 4K display, and features a 3.3 GHz quad-core Intel Core i5 processor with Turbo Boost Speeds up to 3.7 GHz and AMD Radeon R9 M290 graphics. The new iMac also includes 8GB of memory and 1TB of storage, as well as four USB 3.0 ports and two Thunderbolt 2 ports that deliver up to 20Gbps each, twice the bandwidth of the previous generation. The top-end iMac with Retina 5K display now starts at $2,299 and features a 3.5 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.9 GHz, AMD Radeon R9 M290X graphics and a 1TB Fusion Drive. 

Every new Mac comes with OS X® Yosemite, the world’s most advanced desktop operating system, redesigned and refined with a fresh, modern look, powerful new apps, and Continuity features that make working across your Mac and iOS devices more fluid than ever.

Photos, iMovie® and GarageBand®, and iWork® come free with every new Mac. Photos for OS X keeps your growing photo and video collection automatically organized, easy to navigate and accessible across all of your compatible Apple devices using iCloud® Photo Library. iMovie lets you easily create beautiful movies, and you can use GarageBand to make new music or learn to play piano or guitar. The iWork suite of Pages®, Numbers® and Keynote® makes it easy to create, edit and share stunning documents, spreadsheets and presentations. Pages, Numbers and Keynote for iCloud let you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.

Pricing & Availability
The updated 15-inch MacBook Pro with Retina display is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers with a 2.2 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.4 GHz, 16GB of memory, 256GB of flash storage and Intel Iris Pro graphics starting at $1,999 (US); and with a 2.5 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.7 GHz, 16GB of memory, 512GB of flash storage and AMD Radeon R9 M370X graphics starting at $2,499 (US). Configure-to-order options include faster quad-core Intel Core i7 processors up to 2.8 GHz with Turbo Boost speeds up to 4.0 GHz and flash storage up to 1TB. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-pro.

The new 27-inch iMac with Retina 5K display is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers with a 3.3 GHz quad-core Intel Core i5 processor with Turbo Boost Speeds up to 3.7 GHz, AMD Radeon R9 M290 graphics and 1TB of storage starting at $1,999 (US). The top-end iMac now starts at $2,299 (US) and features a 3.5 GHz quad-core Intel Core i5 processor with Turbo Boost speeds up to 3.9 GHz, AMD Radeon R9 M290X graphics and a 1TB Fusion Drive. Configure-to-order options include faster quad-core Intel Core i7 processors up to 4.0 GHz with Turbo Boost speeds up to 4.4 GHz and flash storage up to 1TB. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/imac.

*The Wireless Web protocol testing was conducted by Apple in May 2015 using preproduction MacBook Pro with Retina display configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-pro.
**Testing conducted by Apple in May 2015 using preproduction MacBook Pro with Retina display configurations. For more information visit www.apple.com/macbook-pro/features-retina/.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith 
Apple
colins@apple.com
(408) 862-1171

Jennie Orphanopoulos
Apple
jennieo@apple.com
(408) 783-0203